Social Media Marketer

**1. Content Creation & Management**
- **Photos & Videos**: Capture and share high-quality before-and-after shots of detailed cars.
- **Reels/Shorts**: Create engaging time-lapse videos of detailing processes (paint correction, ceramic coating, interior cleaning, etc.).
- **Educational Content**: Post tips on car care, maintenance, and benefits of detailing services.
- **User-Generated Content**: Repost customer photos or testimonials.

**2. Brand Building**
- **Visual Identity**: Maintain a consistent aesthetic (colors, tone, style) across all platforms.
- **Voice & Messaging**: Develop a relatable and trustworthy brand voice (e.g., professional, friendly, expert).
- **Local Presence**: Position the business as the go-to detailing expert in the area.

**3. Community Engagement**
- **Responding to Comments/DMs**: Quickly respond to customer inquiries, feedback, or booking requests.
- **Customer Interaction**: Run polls, Q&A, or live videos to engage the community.
- **Review Management**: Encourage and respond to reviews on platforms like Google and Facebook.

**4. Advertising & Promotions**
- **Paid Ads**: Run targeted Facebook, Instagram, or TikTok ads to attract local car owners.
- **Promotional Campaigns**: Launch seasonal deals (e.g., winter protection packages) or referral incentives.
- **Boosted Posts**: Increase visibility of top-performing posts to reach a wider audience.

**5. Analytics & Strategy**
- **Performance Tracking**: Monitor engagement rates, follower growth, and ROI from paid ads.
- **Audience Insights**: Use analytics tools to understand what content resonates most.
- **Refining Strategy**: Adjust content calendar and ad targeting based on performance data.

**6. Influencer/Partnership Outreach**
- **Collaborations**: Partner with local car clubs, auto influencers, or events to gain exposure.
- **Cross-Promotion**: Team up with related businesses (tint shops, car washes, mechanics).

**7. Booking Funnel Optimization**
- **Call-to-Actions (CTAs)**: Make it easy for followers to book via bio links, Stories, and buttons.
- **Integrations**: Link to booking tools or platforms like Calendly, Square, or direct DMs.

**Platforms Commonly Used**
- **Instagram** - Best for visual content, Stories, Reels.
- **Facebook** - Great for local community groups, reviews, and older demographics
- **YouTube** - Longer videos for full process walkthroughs or in-depth car detailing tutorials.
- **Google Business Profile** - Critical for local SEO, reviews, and location-based searches.

**Role & Key Tasks**

Content Creator - Share visual transformations, car care tips, and video tutorials

Brand Strategist - Build and maintain a strong, consistent brand online

Customer Engagement Lead - Respond to comments, messages, and feedback

Paid Ads Specialist - Create and manage geo-targeted ad campaigns

Analytics Manager - Track performance and adjust strategy accordingly

Influencer Coordinator - Partner with local influencers or car communities

Sales Funnel Optimizer - Drive leads to booking through CTAs and link integration

Pay: ₹200,000.00 - ₹400,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time

Ability to commute/relocate:

- Peelamedu, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have at least 2 years of experience managing business social media accounts?
- Are you comfortable taking photos/videos on-site at a detailing location?

**Education**:

- Bachelor's (required)

**Experience**:

- Social media marketing: 2 years (required)

**Language**:

- Malayalam (preferred)

Shift availability:

- Day Shift (required)

Work Location: In person