VP - Social Media Manager
3 days ago
Job Description:
The VP of Social Media oversees the brand's presence across all social platforms — ensuring alignment with marketing goals, brand voice, and business objectives. They manage teams, budgets, campaigns, and analytics while driving growth, engagement, and ROI from social media initiatives.
Key Responsibilities
- Strategic Leadership
- Develop and execute a company-wide social media strategy aligned with marketing and business goals.
- Oversee content direction, platform selection, and messaging consistency.
- Identify trends, audience insights, and platform opportunities.
- Team & Department Management
- Lead and mentor social media managers, content creators, and community managers.
- Collaborate with creative, PR, and performance marketing teams.
- Brand Building
- Maintain brand voice and storytelling across all channels.
- Manage influencer partnerships and community engagement.
- Analytics & Growth
- Monitor performance metrics (engagement, reach, conversions, ROI).
- Implement data-driven decisions for scaling campaigns.
- Crisis & Reputation Management
- Handle social listening, brand sentiment, and online reputation.
- Respond strategically to public relations challenges.
Required Skills
- Strong leadership and communication abilities
- Deep understanding of social platforms (Meta, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, etc.)
- Expertise in paid social campaigns and analytics tools
- Creative vision and trend awareness
- Experience in influencer marketing and brand storytelling
- Budgeting and ROI analysis
Typical Background
- 8–15+ years in digital marketing or social media roles
- Prior experience as Social Media Director or Head of Digital
- Degree in Marketing, Communications, or related field
Job Type: Full-time
Pay: ₹50, ₹70,000.00 per month
Work Location: In person
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