Looking for Sales and Marketing Executive

**Location**: Khar (West), Mumbai

**Reports to**: Chief Strategy Officer

**About Aseema**: Aseema Charitable Trust is a Mumbai based non-governmental organization with a mission to equip children from marginalized communities with high quality, value based education enabling development of their limitless potential. It works in partnership with the Municipal Corporation of Greater Mumbai and is currently running three MCGM schools - The Pali Chimbai Municipal School and Pereira Wadi Municipal School in Bandra (West) and The Kherwadi Municipal School in Bandra (East).

In Igatpuri, Aseema works with very poor tribal children who live in the remote tribal village to provide them with quality education. Today we reach out to more than over 3000 students and besides the finest quality of education, we provide them with nutritious meals and also attend to their physical and mental well-being. Co-curricular activities like sports, art, music, dance, judo and yoga are carried out in all our schools so that the children receive a well-rounded and holistic education. We also cater to over 900 alumni who are studying at Universities and also assist them with securing employment. Aseema’s training team woks with low-income schools in Kanpur and Lucknow and trains teachers there on Aseema’s education approach.

**Position Summary**: As a Sales and Marketing Executive, your primary role would be to devise a marketing strategy by building brand and product awareness with the help of digital marketing/ social media resulting in increased sales of our products.

**Responsibilities**:

- **Strategic Marketing and Business Development**

a. Speak and showcase Aseema products to both external and internal audiences

b. Ensure Aseema’s presence in retail outlets and that existing outlets are performing well.

c. Identify and develop new business opportunities to expand Aseema’s product reach.

d. Craft and implement marketing strategies that align with organizational goals and promote product visibility.

e. Design campaigns that integrate market insights with innovative sales techniques to capture untapped markets.
- **Digital Initiatives and Social Media Marketing**

a. Oversee and manage all social media platforms to increase brand engagement and reach.

c. Track and analyse digital marketing metrics to measure success and refine strategies.
- **Market Research and Competitive Analysis**

a. Conduct in-depth market research to understand trends, customer needs, and competitor strategies.

b. Use insights to propose enhancements to product offerings, pricing strategies, and promotional activities.

c. Develop buyer personas and identify key pain points to tailor messaging and improve conversion rates.
- **Sales and Revenue Growth**

a. Set and achieve sales targets in collaboration with the CSO.

b. Generate leads through various channels, including digital marketing, networking, and partnerships.

c. Work closely with the Product Division team to optimize sales funnels and improve lead conversion rates.
- **Pricing Plans and Budgeting**

a. Develop and manage pricing strategies to ensure competitiveness and profitability.

b. Prepare and monitor budgets for marketing and promotional activities.

c. Present financial analyses to support decision-making on campaigns and product development.
- **PR Management and Promotion Planning**

a. Develop and execute public relations campaigns to enhance Aseema’s brand reputation.

b. Collaborate with media outlets and partners to generate positive coverage.

c. Plan and oversee promotional events and product launches to maximize exposure.
- **Database Building and Analysis**

a. Build and maintain a comprehensive database of clients, partners, and prospects.

b. Analyse customer data to identify trends, preferences, and opportunities for targeted marketing.

c. Leverage data insights to improve engagement and retention strategies.
- **Stakeholder Engagement**

a. Establish and nurture relationships with internal and external stakeholders, including corporate partners and clients.

b. Act as the point of contact for stakeholders, ensuring timely communication and alignment on objectives.

c. Collaborate with cross-functional teams to deliver seamless experiences to stakeholders.

**Attitude and Working Style**:

- Exhibit enthusiasm for learning and improving work processes.
- Demonstrate a proactive and independent approach to managing responsibilities.
- Maintain attention to detail and adhere to deadlines consistently.
- Foster teamwork and collaborate effectively with peers and stakeholders.

**Skills and experience**:

- Bachelor’s or Master’s degree in Marketing or relevant field.
- Excellent communication and interpersonal skills.
- A minimum of 3 years’ experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website
analytics.
- Solid understanding of MS Excel, Word, Powerpoint
- Highly creative wit