Digital Delivery

-Job description **Some careers open more doors than others.** If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. **Principal Responsibilities**: - Responsible for enhancing brand awareness and brand recognition while driving traffic with the goal of acquiring new customers. - Responsible for growth strategies through digital marketing to target, acquire and retain customers. - Responsible for all digital assets & websites owned by marketing for HSBC Mutual Fund - Maximize campaign ROI and generate revenue via digital mediums "Coordination with creative agencies and other agencies on collaterals - Work on all digital projects for developing and driving an integrated strategic marketing plan that supports business objectives around growth and retention - Working closely with country teams to support them with implementation. - Optimize website content and user experience to improve conversions and online performance. - Utilize marketing automation tools and collaborate with design teams. - Stay updated with industry trends and propose innovative strategies. - Conduct A/B testing and implement data-driven optimizations. - Manage the budgets for the team in an effective manner. - Ensure that the HSBC brand is promoted in a cohesive and consistent way digitally, using the agreed campaign assets and supporting materials produced. - Developing clear business and Digital marketing briefs to drive the smooth and efficient delivery of agreed activity, monitor campaign performance, analyze KPIs, and provide regular reports. - Management and execution of campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan. - You need to be passionate about problem solving in a creative way without losing focus on the business objective. - You need to be comfortable with working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration. - It is important that you have a curiosity about why people behave in a certain way and how does that translate to a business opportunity. - You will need strong project management skills to ensure pace in delivery. - The role will need high level knowledge in Digital & Social media marketing. Requirements - Degree level of qualification in business studies and marketing - Digital Marketing preferred. - 7+ years broad based experience, preferably mutual funds & ideally within a Financial Services based institution only. - Brand and Digital Marketing execution experience & proficiency in digital marketing tools and platforms. - Proven analytical and project management skills, with high attention to detail. Ability to handle volume and complex digital projects - Proven experience of developing and delivering customer communications in a regulatory environment.Ability to think innovatively, shaping and communicating new concepts. - Exceptional verbal and written communication, story-telling and problem-solving skills, enabling the individual to build internal and external relationships, and collaborate with others to identify potential solutions and to think objectively - Good understanding of competitor developments and emerging consumer and industry trends. - Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment. - Commitment to putting the customer at the heart of all development and implementation activities. - Experience of understanding Wholesale client audiences, and delivering marketing plans, initiatives, materials and activities to meet the needs of those clients - including digital delivery. Technical knowledge of asset management products is an advantage. **Useful Link** Link to Careers Site: Click** **HERE You’ll achieve more when you join at HSBC. HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Issued by **HSBC Global Asset Management (India) Private Ltd