Digital Marketing Expert

**RESPONSIBILITIES**
- Plan and execute paid advertising campaigns on Google Ads, including data gathering, campaign management, ad creation, and analysis.
- Design and execute PPC strategies aligned with client marketing goals, encompassing lead generation, brand awareness, and conversion optimization.
- Analyse market trends and consumer behaviour to ensure campaigns are innovative and effective.
- Measure and report campaign performance, assessing against goals such as ROI and KPIs.
- Implement and manage tracking mechanisms for various campaign elements, including website traffic, clicks, conversions, and other relevant metrics.
- Configure and optimize conversion tracking through Google Tag Manager to accurately measure and attribute conversions.
- Utilize Google Analytics 4 and other relevant tools to gather in-depth insights into campaign performance, audience behaviour, and attribution.
- Continuously optimize campaigns based on real-time performance metrics to enhance efficacy and ROI.
- Manage campaign budgets effectively to maximize advertising spend and achieve maximum impact.
- Implement strategic bid management and cost-effective campaign designs to increase ROI.
- Brainstorm new and creative growth tactics to enhance campaign effectiveness.
- Stay abreast of PPC advancements and leverage cutting-edge tools and technologies to keep campaigns ahead of the curve.
- Communicate complex strategies in accessible terms to build and maintain client trust and loyalty.
- Provide strategic consulting to clients, ensuring they are informed, engaged, and confident in campaign direction.
- Set up and maintain Google Tag Manager configurations for tracking purposes, ensuring accurate data collection, and reporting.
- Generate and deliver comprehensive reports on campaign performance, including key metrics, trends, and actionable insights.
- Provide weekly and monthly reports on key performance indicators.

**ACCOUNTABILITY**
- Accountable for the results of the paid campaigns being prepared and optimized. You are expected to report on progress and to provide context on what is being executed.
- Internal education - accountable to effectively educate internal partners & stakeholders on new developments in paid digital advertising on all relevant platforms.

**OTHER SKILLS & QUALIFICATIONS**
- Bachelor’s degree in marketing, Advertising, or related field.
- Proven experience in PPC campaign management, with a strong track record of driving results and ROI. A minimum of 3 years of experience.
- Proficiency in Google Ads, Bing Ads, and other PPC platforms.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Strong communication and client-facing skills, with the ability to articulate complex strategies clearly.
- Up-to-date knowledge of digital marketing trends, tools, and best practices.

**PHYSICAL & PSYCHOLOGICAL WORKING CONDITIONS/REQUIREMENTS**
- Ability to attend and conduct presentations.
- Manual dexterity required to use desktop computer and peripherals.
- Overtime as required.
- General office environment
- Ability to multi-task
- Tolerance to external stimulus
- Ability to cooperatively work with others in a team setting.
- Ability to cope with confrontational situations.
- Manage responsibility and is accountable for their works.
- Ability to handle cognitive demands of the work as outlined.
- Strong attention to detail
- Tolerance of emotional circumstances

**Job Types**: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

**Benefits**:

- Commuter assistance
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Fixed shift
- Monday to Friday
- Night shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- PPC Campaign Management: 3 years (preferred)
- Paid campaign: 3 years (preferred)

**Location**:

- Panchkula, Haryana (preferred)

Shift availability:

- Night Shift (preferred)

Work Location: In person