Performance Marketer

**Location**: Gurgaon (On-site)

**Company**: Proppr

**About Proppr**Join Proppr, a modern, tech-enabled real estate brokerage on a mission to revolutionize how people buy, sell, and invest in homes. Backed by the 60+ year legacy of Nirmal Properties & Investments and led by an Ivy League founder from a family with deep roots in real estate consulting, we're uniquely positioned to blend decades of trust with cutting-edge technology. Our goal is to establish a new standard in Indian real estate - one that is transparent, efficient, and deeply human. Currently active in Gurgaon and Goa, we're building innovative tools and processes behind the scenes to transform the real estate experience for today's home buyer.

**Why Join the Proppr Movement?**At Proppr, you'll be more than an employee - you'll be a key player in shaping the future of real estate. Join a dynamic team that values innovation, collaboration, and a relentless drive to solve real-world challenges.
- **Be a Change-Maker**: Directly contribute to revolutionizing the real estate industry.
- **Accelerate Your Growth**: Benefit from clear career progression and ongoing learning opportunities within a founder-led team with deep industry expertise.
- **Built on Trust, Powered by Innovation**: Leverage the stability of a 60+ year legacy with the agility of a tech-forward company.
- **Work with Premium Clientele**: Craft impactful campaigns targeting High-Net-Worth and Ultra-High-Net-Worth individuals.
- **Purpose-Driven Impact**: Be part of a company committed to providing confidence and peace of mind to homebuyers.
- **Collaborative & Dynamic Culture**: Thrive in an environment that values your ideas, effort, and results.

**Your Role: Drive Growth Through Strategic Campaigns**As our Performance Marketing Specialist, you will be instrumental in driving lead generation and conversions through the strategic planning, execution, and optimization of paid advertising campaigns on Google Ads and Meta platforms (Facebook and Instagram Ads).**What You'll Do**:

- Develop, implement, and optimize end-to-end advertising campaigns across Google Ads and Meta platforms.
- Manage and optimize advertising budgets to ensure efficient spend and maximum return on investment (ROI).
- Implement rigorous A/B testing on ad creatives, target audiences, and landing pages to continuously improve campaign performance.
- Conduct in-depth keyword research and audience segmentation to build highly effective campaigns.
- Track, analyze, and report on key campaign performance metrics, providing actionable insights and recommendations for optimization.
- Collaborate closely with the creative team to develop compelling and on-brand ad creatives and copy.
- Stay ahead of the curve by continuously learning about the latest trends and best practices in Google Ads, Meta platforms, and the broader digital marketing landscape.
- Focus on driving qualified lead generation and achieving optimal conversion rates while maintaining cost efficiency.
- Strategize and manage remarketing campaigns to effectively re-engage website visitors and potential customers.

**What You'll Bring**:

- 2+ years of proven experience in lead generation within the **real estate industry**.
- Strong knowledge of audience targeting methodologies, ad placements, and bidding strategies on Google Ads and Meta platforms.
- A demonstrable track record of delivering measurable results and achieving ROI through paid marketing campaigns.
- Proficiency in using relevant advertising platforms and analytics tools.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong collaboration and communication skills.

**Job Type**: Full-time

Pay: ₹35,000.00 - ₹60,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person

Pay: ₹35,000.00 - ₹60,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid time off

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Gurugram, Haryana: Reliably commute or willing to relocate with an employer-provided relocation package (preferred)

Work Location: In person