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Sales & Marketing Executive

3 weeks ago

Mohali Punjab, India Edison Hospital Full time

Key Responsibilities:

- **Developing and Implementing Marketing Strategies**:Creating and executing comprehensive marketing plans to achieve the hospital's objectives. This includes identifying target audiences, setting goals, and outlining the specific tactics to be used.
- **Conducting Market Research**:Analyzing market trends, competitor activities, and patient needs to identify opportunities for growth and tailor marketing efforts accordingly.
- **Building Relationships with Doctors**:Establishing and maintaining strong relationships with doctors within and outside the hospital to promote services and referral networks.
- **Managing the Hospital's Online Presence**:Overseeing the hospital's website, social media profiles, and online reputation to ensure a positive and consistent brand image.
- **Organizing Events and Community Outreach**:Planning and executing events, workshops, and community outreach programs to enhance the hospital's visibility and engage with the local community.
- **Analyzing Campaign Performance**:Monitoring and analyzing the performance of marketing campaigns, using data and analytics to track key metrics and optimize strategies.
- **Content Creation**:Developing marketing materials, including website content, social media posts, blog articles, and other promotional materials.
- **Budget Management**:Managing the marketing budget and ensuring efficient allocation of resources.
- **Collaboration**:Working closely with various departments within the hospital, including medical staff, administration, and other relevant teams, to ensure alignment and consistency in marketing efforts.
- **Staying Updated on Industry Trends**:Keeping abreast of the latest trends in healthcare marketing and adapting strategies accordingly.
- **Ensuring Compliance**:Ensuring all marketing activities comply with relevant healthcare regulations and ethical guidelines.

Skills and Qualifications:

- **Marketing Expertise**:A strong understanding of marketing principles, strategies, and best practices, with experience in both digital and traditional marketing.
- **Communication Skills**:Excellent written and verbal communication skills to effectively communicate with various stakeholders, including patients, doctors, and other hospital staff.
- **Analytical Skills**:Ability to analyze data, track campaign performance, and make data-driven decisions.
- **Relationship Building**:Ability to build and maintain strong relationships with doctors and other stakeholders.
- **Creative Thinking**:Ability to develop creative and innovative marketing campaigns.
- **Organizational Skills**:Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- **Knowledge of Healthcare Industry**:Familiarity with the healthcare landscape, regulations, and ethical considerations.

In the context of a hospital, this role is crucial for:

- **Attracting Patients**: Driving patient acquisition and increasing hospital revenue.
- **Building Brand Awareness**: Enhancing the hospital's reputation and visibility in the community.
- **Improving Patient Engagement**: Fostering a positive patient experience and encouraging loyalty.
- **Driving Business Growth**: Supporting the hospital's overall strategic goals and objectives.

Pay: ₹10,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

Work Location: In person