
Social Media Executive
6 days ago
**Key Responsibilities**:
**1. Content Creation & Strategy**
- Plan, design, and execute monthly social media calendars for projects and brand campaigns.
- Create engaging content — posts, reels, stories, property highlights, walkthroughs, and testimonials.
- Write compelling captions with real estate keywords to boost visibility.
**2. Social Media Management**
- Manage all platforms (Instagram, Facebook, LinkedIn, YouTube, and WhatsApp Business).
- Ensure brand tone, visuals, and messaging remain consistent.
**3. Advertising & Lead Generation**
- Run paid ad campaigns on Meta, Google, and LinkedIn for lead generation.
- Optimize ads for cost per lead (CPL) and target audiences (location, income, interest).
- Work with the sales team to track inquiries and conversions from campaigns.
**4. Engagement & Community Building**
- Respond promptly to DMs, comments, and property inquiries.
- Engage with local community pages, brokers, and real estate influencers.
- Manage client review posts and success stories.
**5. Analytics & Reporting**
- Monitor campaign performance and engagement insights.
- Prepare weekly/monthly reports on followers, reach, engagement, and leads.
- Recommend content or budget adjustments based on data analysis.
**Qualifications**:
- Bachelor’s degree in Marketing, Mass Communication, or related field.
- 1-3 years of experience as a Social Media Executive / Digital Marketer in Real Estate, Property Consulting, or Advertising Agency.
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
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