Programmatic Associate

2 days ago

Bengaluru, India Zeta Global Full time

Programmatic Associate

Position Scope:
Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.

The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign

management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you

will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The

**Responsibilities**:

- Manage large cross-channel media budgets across display channels and aim to maximize ROI on

performance-oriented campaigns.
- Work closely with US account management teams to ensure accuracy in set up, strategy and execution for

new launches.
- Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and

optimization.
- Work with the account management team to deliver reporting and campaign updates as needed.
- Must be willing to work during US Eastern Standard Time hours.

**Requirements**:

- 2+ years of experience managing performance campaigns on display inventory
- Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
- Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
- Deep knowledge of the programmatic ecosystem
- Demonstrated analytical ability
- Fluent English

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