Social Media Marketing

2 weeks ago

Chennai Tamil Nadu, India JETS EDUTECH AND TRAINING Full time

**Job Summary**:
**Key Responsibilities**:

- Develop, implement, and manage social media strategies aligned with business goals.
- Create engaging and visually appealing content (graphics, videos, reels, stories, posts).
- Manage and oversee social media accounts (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
- Plan and execute paid campaigns (Meta Ads, Google Ads, LinkedIn Ads, etc.).
- Analyze social media performance using analytics tools and prepare regular reports.
- Collaborate with the design, content, and marketing teams to ensure consistent branding.
- Engage with followers, respond to queries, and build relationships within online communities.
- Stay up-to-date with trends, algorithms, and emerging social media platforms.
- Research audience preferences and discover current trends to improve engagement.
- Monitor competitors’ activities and implement best practices for continuous improvement.

**Required Skills and Qualifications**:

- Bachelor’s degree in Marketing, Communication, Media Studies, or related field.
- Proven experience in social media marketing or similar role (1-3 years for executive / 3-5 years for manager).
- Strong understanding of social media KPIs and digital marketing concepts.
- Hands-on experience with content management tools (e.g., Meta Business Suite, Hootsuite, Buffer).
- Proficiency in using analytics tools (Google Analytics, Meta Insights, LinkedIn Analytics, etc.).
- Excellent communication, copywriting, and visual storytelling skills.
- Basic knowledge of design tools like Canva, Adobe Photoshop, or video editing tools.
- Ability to work independently and collaboratively in a fast-paced environment.

**Preferred Skills**:

- Experience with influencer marketing and community building.
- Understanding of paid ad campaign optimization and A/B testing.

**Key Performance Indicators (KPIs)**:

- Growth in followers and engagement rate.
- Increase in website traffic and leads generated from social media.
- Improvement in ad ROI and campaign conversion rates.
- Timely content scheduling and consistency in brand communication.

**Job Types**: Part-time, Internship

Pay: ₹10,000.00 - ₹12,000.00 per hour

Expected hours: 5 per week

**Benefits**:

- Flexible schedule

Work Location: Remote

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