Google Ads Executive

2 days ago

Kolkata West Bengal, India NIHT Infosolution Full time

**Job Information**:
Date Opened
- 11/27/2024Job Type
- Full timeWork Experience
- 4-5 yearsIndustry
- AdvertisingSalary
- 30000City
- KolkataState/Province
- West BengalCountry
- IndiaZip/Postal Code
- 700028**About Us**:
As the world moves towards unprecedented transformation, **Brands2be, a unit of NIHT Infosolution Pvt. Ltd. **is committed to helping you navigate the evolving labyrinths of information and achieve success. Together, we promise to maximize the opportunities the world continuously presents to us.
We are a young, dynamic team of professionals with various skill sets to help you with a holistic digital transformation. We have consulted clients in various sectors and we have brought about tangible value to their businesses. As a **Google Partner & Meta Partner**, we bring you the best practices that are the most coveted in the industry.

At **Brands2be**, we specialise in crafting 360-degree digital marketing solutions. Our mission is to empower brands by designing and executing strategies that create meaningful impact across all platforms. We’re looking for a **Google Ads Executive** who can bring expertise, creativity, and results to our clients’ campaigns.
**Role Overview**
As a **Google Ads Executive**, you will be responsible for developing, managing, and optimising pay-per-click (PPC) campaigns across Google’s advertising platforms. You’ll work closely with the creative, strategy, and analytics teams to deliver high-performing campaigns that drive conversions and achieve KPIs.
**Key Responsibilities**
- ** Campaign Management**:

- Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, and Video).
- Monitor and optimize campaign performance to achieve maximum ROI.
- ** Keyword Strategy**:

- Conduct in-depth keyword research and implement bidding strategies.
- Analyse search intent and align campaigns with client objectives.
- ** Ad Copy & Creative Collaboration**:

- Write compelling ad copies and collaborate with the creative team to ensure impactful visuals.
- ** Performance Tracking**:

- Set up conversion tracking and analyse campaign performance metrics.
- Prepare detailed performance reports with actionable insights.
- ** Budget Optimization**:

- Allocate and optimize campaign budgets effectively.
- Conduct A/B testing to determine the best-performing strategies.
- ** Stay Updated**:

- Keep abreast of industry trends and Google Ads updates to maintain a competitive edge.

***

**Requirements**:

- ** Experience**: 1-3 years of hands-on experience managing Google Ads campaigns, preferably in an Ad agency setting.
- ** Education**: Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).
- ** Certifications**: Google Ads Certification (preferred).
- ** Skills**:

- Strong analytical and problem-solving skills.
- Proficiency in tools like Google Analytics, Google Tag Manager, and Data Studio.
- Familiarity with A/B testing tools and landing page optimization.
- Excellent communication and time management skills.

**Benefits**:
**Why Join Brands2be?**
- Opportunity to work on diverse and exciting projects.
- A collaborative, FUN and innovative work culture.
- Access to continuous learning and growth opportunities.
- Competitive salary and performance-based incentives.

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