Product Marketer

2 weeks ago

Gandhinagar, India Knovos Full time

**Experience**: 2 - 3 Years **Graduation**: MBA in Marketing or Equivalent
- Conducting market research to understand customer needs, preferences, and behaviors
- Creating product positioning and messaging that highlights the unique value of the product
- Developing go-to-market strategies and launch plans for products & its solution offerings
- Collaborating with cross-functional teams such as product management, sales, and design to ensure consistent messaging and a seamless customer experience
- Creating marketing materials such as product brochures, case studies, web pages, and presentations
- Conducting competitive analysis to identify opportunities and threats in the market
- Execute & Analyzing marketing campaign performance and making recommendations for future improvements
- Strong understanding of marketing principles and tactics, as well as experience working with cross-functional teams
- Strong ability to understand enterprise grade technology products
- Excellent communication skills, both written and verbal
- Must be able to effectively communicate technology product concepts to a variety of audiences, creatively
- Good problem solving and analytical skills
- Teamwork skills
- Knowledge of Google Analytics, Mailchimp, MS Office, and other similar content creation, marketing & analytics platforms

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