Junior Digital Marketing Executive

4 days ago

Greater Noida, India Social Croww Full time

**Job Overview**:
As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital marketing campaigns for D2C brands, with a strong emphasis on **Meta Ads (Facebook/Instagram)** and **Google Ads**. Your primary goal will be to implement and scale **ROAS-based strategies**, ensuring that campaigns drive measurable results. You will also be involved in managing Shopify-based eCommerce stores, working closely with clients to maximize conversions and revenue.

**Key Responsibilities**:

- **Campaign Management**:

- Develop, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns for D2C brands.
- Implement targeted campaigns to drive traffic, conversions, and ROAS improvements for clients.
- Monitor and manage ad budgets, adjusting bids, targeting, and ad creatives for maximum performance.
- **ROAS-Based Strategies**:

- Create and execute performance-driven strategies with a focus on achieving a positive ROAS (Return on Ad Spend).
- Analyze ad performance data and pivot strategies quickly to meet and exceed client goals.
- **Shopify Store Management**:

- Collaborate with clients to optimize their Shopify stores for better customer experience and conversion rates.
- Implement tracking and conversion pixels, ensuring accurate data flow between Shopify and ad platforms.
- **Ad Creative and Copy Development**:

- Work closely with the design and content teams to develop ad creatives, copy, and landing pages tailored to the target audience.
- **Analytics & Reporting**:

- Use Meta Ads Manager, Google Analytics, and Google Ads to track campaign performance and key metrics (CTR, CPC, Conversion Rate, etc.).
- Provide clients with weekly performance reports, insights, and actionable recommendations to improve campaigns.
- **Market Research**:

- Conduct competitor analysis and industry research to identify new opportunities for campaign growth and audience targeting.
- **Client Communication**:

- Maintain regular communication with clients to provide campaign updates, gather feedback, and ensure satisfaction.
- Support clients with campaign optimizations and strategy adjustments.

Pay: ₹18,500.00 - ₹22,500.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Joining bonus
- Performance bonus

Application Question(s):
**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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