Marketing Generalist

-Corporate
Pune

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**About Us**:

- SG Analytics (SGA), is an AI and ML-powered, global insights and analytics company providing data-centric research and contextual analytics services to companies across BFSI, Media & Entertainment, Technology & Healthcare sectors, including Fortune 500 companies. With a presence in New York, San Francisco, Austin, Seattle, Toronto, London, Zurich, Pune, Bengaluru, and Hyderabad, SGA is one of the fastest-growing firms in ESG and data analytics spaces.

Driven by our brand promise of ‘
- _Life’s Possible_’, we are resolved to manifest life’s utmost possibilities for our three core levers - our people, our clients, and society, with the ease, joy, and grace of a ‘
- _source_’ company, SG Analytics' strong vision is powered by value-accretive decisions to create a regenerative organization and nurture client relationships and strategic partnerships.

Awarded regional best employer in 2016, 2018, and 2020, SG Analytics’ thriving work culture is powered by the company’s core values of leadership, accountability, co-creation, fun, and excellence. We provide our colleagues, with a thriving work environment shaped by a growth mindset, abundant learning & collaboration opportunities, and a meritocracy-driven, vibrant culture.
**Specialties**: ESG Consulting, Equity & Fixed Income Research, Corporate Finance & Valuation, Market Research, Market Intelligence, Data Engineering, Data Governance & Management, Data Science, AI/ML, Customer Analytics, Marketing Analytics, Sales Analytics, Competitive Intelligence, Intelligent Automation, RPA, Quality Engineering, and Business Consulting.

**JOB DESCRIPTION**
- We are looking for Marketing Generalist for execution and coordination of general marketing responsibilities at SG Analytics.

**About the role**:

- Demand Generation
Working on on-page and off-page SEO activities to create leads pipeline for sales to follow up
Driving social media and other web-based campaigns to create leads pipeline for sales to follow up

- Coordinating for event logistics for prospect intimacy campaigns
Brainstorming on new ideas and driving new marketing initiatives and campaigns
Content Marketing
Planning and promoting thought leadership content pieces like white papers, case
studies, blogs, research reports, testimonials and other content collaterals
Creating brand collaterals and sales enablement content like presentations, technical
support documents, product literatures, custom sales documents etc.
Tracking key competitors’ messaging and accordingly refining Verdantis messaging across collaterals to differentiate it in the market
Managing the website and keeping it updated
Marketing and Communication
Coordinating and executing customer advocacy programmes and media visibility (press releases, customer win announcements, case studies etc.)

- Performing account-based mktg. activities to ensure that leads move from one stage of the sales cycle to another
Team Management & Collaboration
Collaborating with internal stakeholders and knowledge sources for working on all content and demand generation activities
Being the point of contact for general marketing activities for SGA
Working with designers to churn out high quality creatives
Managing the budgets assigned for specific activities assigned and ensuring it delivers results
External vendor and partner management where ever required.

**JOB REQUIREMENT**
- Management graduate with a flair for marketing
2 to 4 years’ experience, preferably in a B2B environment in IT industry

- Ideally should have SEO and digital marketing experience and should be acquainted with best practices in online marketing activities
Should have good marketing acumen to deliver on demand generation and content marketing programmes
Good written & oral communication skills

- Creative individual with an analytical mind
Knowledge of marketing automation tools like Salesforce, Eloqua and CMS platforms like WordPress would be a added advantage.