Performance Marketing Executive

1 week ago

Andheri Mumbai Maharashtra, India 88 Digital Company Full time

**About 88 Digital Co.**:
88 Digital Co. is a fast-growing digital marketing agency helping brands scale with data-driven strategies, creative storytelling, and performance-first campaigns. We’re looking for a Performance Marketing Executive to join our in-house team and drive ROI-focused campaigns for our clients.

**Key Responsibilities**
- Plan, execute, and manage paid ad campaigns on **Google Ads and Meta Ads (Facebook & Instagram)**.
- Monitor campaign performance, optimize ads, and manage budgets to achieve target KPIs (ROAS, CTR, CPA, etc.).
- Conduct keyword research, audience segmentation, and competitor analysis.
- Create and present performance reports with insights and actionable recommendations.
- Collaborate closely with the creative and strategy teams to align ad creatives with campaign goals.
- Stay updated with the latest trends and best practices in digital advertising.

**Requirements**:

- Proven experience running and optimizing campaigns on **Google Ads and Meta Ads dashboards**.
- Strong understanding of performance metrics, bidding strategies, and conversion tracking.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in Excel/Google Sheets for campaign reporting.
- Ability to work in a fast-paced agency environment and manage multiple campaigns simultaneously.
- 1-3 years of relevant experience preferred.

**What We Offer**
- Opportunity to work with diverse brands across industries.
- Collaborative and creative work environment.
- Scope to grow within a rapidly scaling agency.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Experience**:

- Performance marketing: 1 year (required)

**Language**:

- English (preferred)

Work Location: In person

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