
Social Media Executive, Video Creation
2 weeks ago
**Job Summary**
As a Social Media Executive, you will be responsible for **planning, capturing, editing**, and **publishing high-quality content** across platforms. You will also assist in **managing the clinic’s Google My Business (GMB)** profile and ensure our brand stays relevant through content that converts and connects.
**Key Responsibilities** **Content Creation & Video Execution**
- Plan and shoot **short-form video content** (Reels, Testimonials, BTS, Procedures)
- Edit content using mobile/desktop tools (CapCut, InShot, Adobe Premiere Pro preferred)
- Coordinate with doctors, clients (with consent), and staff for on-ground shoots
- Create clinic walkthroughs, treatment highlight videos, and staff intros
**Social Media Management**
- Publish engaging and trending content across **Instagram, Facebook, and YouTube Shorts**:
- Use content calendars for scheduling and consistency
- Monitor trending audio, formats, and hashtags relevant to skincare and aesthetics
- Reply to DMs/comments and engage with followers professionally
**Content Research & Ideation**
- Research **industry trends, influencers, competitor content**:
- Brainstorm hooks, scripts, and captions aligned with clinic offerings
- Track performance of posts and suggest strategy pivots
**Google My Business (GMB) Updates**
- Regularly update clinic photos, offers, services, and events on GMB
- Monitor and respond to client reviews professionally
- Optimize GMB presence for local SEO visibility
**Performance Tracking & Reporting**
- Prepare and share **weekly and monthly social media performance reports**:
- Track metrics like **reach, engagement, follower growth, story views, and lead inquiries**:
- Provide insights and recommendations for ongoing content improvement
- Coordinate with the digital marketing team to align ad campaigns and organic efforts
Pay: ₹15,000.00 - ₹20,000.00 per month
**Benefits**:
- Leave encashment
Schedule:
- Day shift
Work Location: In person
Expected Start Date: 01/08/2025
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