Social Media Executive

**Social Media Executive**

**Job Overview**:
**Key Responsibilities**:

- **Social Media Strategy: Assist in developing and implementing the company’s social media strategy in alignment with marketing and business objectives.**
- **Content Creation: Create engaging, high-quality content (including graphics, videos, and copy) for various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.**
- **Campaign Management: Plan and execute social media campaigns, including paid promotions, to increase brand awareness, engagement, and conversions.**
- **Community Management: Monitor social media channels, respond to comments and messages in a timely manner, and engage with followers to build a strong community.**
- **Analytics Reporting: Track and analyze social media performance using tools such as Google Analytics, Facebook Insights, or Hootsuite. Provide regular reports with actionable insights for improvement.**
- **Trend Monitoring: Stay updated on the latest trends, platform changes, and best practices in social media marketing to keep the brand relevant and innovative.**
- **Collaborations: Work with influencers, brand ambassadors, and partners for collaborations, sponsorships, and social media takeovers.**
- **Cross-Functional Collaboration: Collaborate with other departments such as content, design, SEO, and product teams to ensure consistency and alignment with brand messaging.**
- **Content Scheduling: Manage the content calendar, ensuring consistent posting across all platforms and optimizing posting times for maximum engagement.**
- **Competitor Analysis: Monitor and report on competitor social media activities and adjust strategies accordingly.**
- **Crisis Management: Handle any negative or controversial social media interactions in a professional and strategic manner to protect the brand’s reputation.**

**Qualifications**:
**Key Skills Qualifications**:

- **Experience: 1-3 years of experience in social media management, digital marketing, or related roles.**
- **Education: Bachelor’s degree in Marketing, Communications, or a related field.**
- **Social Media Expertise: Deep understanding of various social media platforms, their algorithms, and best practices for content creation and engagement.**
- **Creativity: Strong creative skills with the ability to develop engaging and visually appealing content that resonates with the audience.**
- **Copywriting: Excellent written communication skills, with the ability to craft compelling and on-brand messaging.**
- **Analytical Skills: Proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite) and the ability to interpret data and make informed decisions.**
- **Technical Skills: Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator), Canva, or video editing software is a plus.**
- **Organizational Skills: Strong time management and organizational abilities to handle multiple campaigns and deadlines.**
- **Team Player: Ability to collaborate with cross-functional teams and contribute to a positive team environment.**
- **Problem-Solving: Quick thinking and the ability to troubleshoot challenges or opportunities that arise on social media platforms.**
- **Passion for Social Media: Enthusiasm for the latest digital trends and a passion for engaging with online communities.**

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**Additional Information**:
**Why Join Us?**
- **Opportunity to work with a growing leader in the dental products space.**:

- **Collaborative and innovative work environment.**:

- **Competitive salary and benefits package.**:

- **Career growth opportunities in a fast-paced industry.