Digital Marketing Executive
6 days ago
**Job Summary**:
The **Digital Marketing Executive** at **EventGraphia** will be responsible for crafting and executing marketing strategies that highlight our brand’s unique storytelling through wedding photography. This role requires a blend of creativity, an understanding of wedding and digital trends, and proficiency in social media and digital marketing to drive engagement, generate leads, and strengthen EventGraphia’s online presence.
**Key Responsibilities**:
**1. Campaign Strategy & Execution**:
- Plan & run paid ad campaigns on Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
- Develop ad copies, creatives & audience segments aligned with EventGraphia’s goals
- Research competitors & identify top-performing ad strategies for the wedding industry.
**2. Optimization & Performance**:
- Monitor & optimize campaigns daily for max ROI & lead generation.
- Test creatives, headlines & targeting to improve conversions.
- Run remarketing & lookalike campaigns to nurture leads.
**3. Analytics & Reporting**:
- Track data via Meta Ads Manager, Google Analytics & Ads Dashboard.
- Report key KPIs - CPL, CTR, Conversion Rate & ROI.
- Use insights to refine strategies & improve results
**4. Budget & Collaboration**:
- Manage monthly ad budgets efficiently across platforms.
- Work with design & sales teams to ensure creative alignment & quality leads.
Pay: ₹35,000.00 - ₹50,000.00 per month
**Benefits**:
- Provident Fund
Work Location: In person
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