Digital Marketing Executive

6 days ago

Rajarhat Kolkata West Bengal, India W.G. Technologies Private Limited (Formally known as Webgen technologies) Full time

**Opening**:Digital Marketing Executive
**Location**:Kolkata (Chinarpark)
**Work Mode**: Work from Office (5 days/Week)
**Experience**:1-3 years (Internship experience will be Plus)
**Interview Mode**:Face to Face

**Key Responsibilities**
- Manage and oversee content creation and publishing across digital platforms to ensure alignment with brand messaging and marketing goals.
- Collaborate with copywriters and designers to create compelling and targeted marketing content.
- Monitor and analyze performance metrics for all digital campaigns and suggest optimizations based on data insights.
- Stay up to date with the latest trends, tools, and best practices in digital marketing and social media.
- Execute and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, etc.
- Track SEO and Google Analytics data to improve performance and inform future marketing strategies.
- Ensure compliance with relevant regulations and digital marketing standards.
- Prepare and present campaign performance reports and strategic recommendations to senior management.

**Requirements**:

- Proven experience in digital marketing, including hands-on experience with paid advertising and SEO.
- Strong understanding of digital tools, analytics platforms (e.g., Google Analytics, Meta Ads), and performance metrics.
- Excellent written and verbal communication skills.
- Ability to multitask, manage priorities, and meet deadlines in a fast-paced environment.
- Creative thinker with attention to detail and a proactive approach to problem-solving.

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Weekend availability

**Experience**:

- Social media strategy: 1 year (preferred)
- SEO tools: 1 year (preferred)
- Digital marketing: 1 year (required)
- Social media marketing: 1 year (required)

Work Location: In person

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