Hotel Marketing Executive

5 days ago

Mumbai Maharashtra, India Binge Consulting Full time

**Job Title**: On-Ground/In Person Marketing Executive

**Location**: Mumbai
**Department**: Sales & Marketing
**Reports To**: Marketing Manager / Director of Sales & Marketing
**Type**: Full-Time

**About the Role**:
We are seeking a dynamic, creative, and results-driven **On-Ground Marketing Executive** to join our marketing team at our iconic 4-star hotel in Mumbai. This role involves executing hotel marketing and advertising campaigns, managing visual assets, coordinating public relations activities, and overseeing the hotel's on-ground presence, including social media content and engagement.

**Key Responsibilities**:
**1. Hotel Marketing & Advertising**
- Assist in planning and executing marketing campaigns to promote the hotel’s rooms, F&B outlets, events, and other services.
- Coordinate on-ground activations, promotional events, and collaborations with local partners or businesses.
- Work closely with the sales and F&B teams to design offers and drive footfall and bookings.

**2. Visual Asset Management**
- Ensure consistent brand representation across all visual communications.
- Manage photo and video shoots on-site, liaising with photographers/videographers.
- Maintain and update the digital library of marketing assets (images, videos, creatives).

**3. Public Relations & Media Coordination**
- Assist in building and maintaining relationships with media, influencers, and PR agencies.
- Support the creation and dissemination of press releases and media kits.
- Organize media visits, blogger/influencer meetups, and FAM (familiarization) tours.

**4. Social Media & Digital Presence**
- Support the content calendar for all major platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Capture and post live content during events, special occasions, or property highlights.
- Monitor online engagement, respond to comments/messages, and flag reputation risks.
- Track trends and competitor activity to keep content fresh and aligned with audience interests.

**5. Reporting & Coordination**
- Track campaign performance and assist in preparing reports on marketing ROI, engagement, and visibility.
- Coordinate with in-house departments and external vendors/agencies to ensure timely execution of marketing activities.
- Stay informed about local events and tourism trends to leverage relevant marketing opportunities.

**Qualifications & Skills**:

- Bachelor’s degree in Marketing, Hospitality, Communications, or related field.
- 1-3 years of experience in hospitality marketing, PR, or event execution preferred.
- Strong understanding of marketing principles, digital marketing, and social media trends.
- Excellent communication, interpersonal, and organizational skills.
- Basic knowledge of photography, videography, or design tools (e.g., Canva, Photoshop) is a plus.
- Proactive attitude, creativity, and ability to multitask in a fast-paced environment.

**What We Offer**:

- Opportunity to work with a renowned hospitality brand.
- Exposure to cross-functional marketing and branding initiatives.
- Dynamic team culture with opportunities for career growth.

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

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