Marketplace Ads Associates

1 week ago

Lower Parel Mumbai Maharashtra, India Hunarstreet Technologies Pvt Ltd Full time

**JOB TITLE**: Marketplace Marketing Associate/Manager (depends on experience level & performance in interviews)

**JOB DESCRIPTION**:
As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.

KEY AREAS RESPONSIBILITIES

Customer acquisition - **Develop & execute detailed monthly advertising plans digital sales funnel across the advertising platforms of Amazon, Flipkart, Nykaa, management Myntra for achieving the sales targets with optimal ACOS /**

ROAS & ensuring targets are met

Campaign Management **Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue**
- Daily campaign management across all the digital marketplace platforms for acquisition
- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results

Promotions **Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics**

Budget & ROI management **Optimize continuously to ensure high ROI and minimize CAC**

Analytics & Reporting **Leverage ad platform analytics and tools such as Helium 10,**
**Amazon PI tool etc. to derive actionable insights**
- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
- Monitor performance & optimize/course correct

**SKILLS AND COMPETENCIES**:
Skills **Core digital marketing skills & hands-on experience across**
**Amazon, Flipkart, Myntra ads etc.**
- Strong experience in analytics tools and techniques
- Proficient in quantitative analysis & insighting
- Data/numbers oriented
- Good at advanced excel/other data analysis tools
- Strong verbal & written communication

Competencies **Commercial & strategic acumen**
- Results driven & ROI focused
- Technology oriented with keen interest in latest tech developments in digital marketing
- People orientation & leadership ability
- Strong bias to action
- Agility and ability to take decisions/course correct fast

**REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS**:
Reporting to Performance Marketing Lead / Head

Team / IC Individual Contributor

Internal Stakeholders Marketplace account managers for respective platforms, distribution/supply chain, Finance, Product & technology

External Stakeholders Amazon, Flipkart, Myntra, Nykaa etc.’s advertising teams

**DESIRED CANDIDATE PROFILE**:

- 1-2 years of experience of which majority should be in a **B2C** ecommerce set up with strong hands on experience executing campaigns on Amazon, Flipkart etc.
- Graduate
- Experience in handling large monthly budgets **(50L - 1Cr monthly)**:

- Good verbal/written communication skills in English

**Salary**: ₹500,000.00 - ₹700,000.00 per year

**Experience**:

- total work: 3 years (required)

Ability to Commute:

- Lower Parel, Mumbai, Maharashtra (required)

Work Location: In person

**Speak with the employer**
+91 9082074423

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