
Content Creator
2 weeks ago
**Unique Job Role**
Influencer Marketing Exec
**Function**
Marketing
**Reporting to**
Brand Manager
**Business**
Corporate
**Grade**
L4
**Date**
Job Details
To lead Influencer Marketing efforts for the brand towards overall fulfilment of overall Social Media objectives.
External Interfaces
Internal Interfaces
Influencer Agencies
Social Media Agency
Digital Platforms(Google, Meta)
Creative Agencies
Product Team
Marketing Team
Sales Channels
Job Requirements
Education
Graduate
Relevant Experience
2-3 years of experience in Influencer Marketing, Social Media Marketing
Behavioural Skills
Business savvy
Entrepreneurial drive
Nurture relationship
Influence for impact
Accountability
Believes in people
Curious
Is passionate about categories and products
Knowledge
Influencer Marketing
Social Media Marketing
Content Creation
Process Contributions
Process Contribution
Process Outcome
Performance Measure
Marketing : Identification and On boarding of relevant Influencers
- Creation of Influencer Marketing plan given the overall Social Media and Content Marketing objectives of the brand
- Shortlisting, Evaluation, Outreach and On boarding of Influencers given the overall Influencer Marketing plan
Influencer Marketing Plan
On boarding of Influencers based on the plan
Timely on boarding of influencers as per the plan
Marketing : Content Creation and Dissemination
- Conceptualization of different content pieces to be created with Influencers
- Timely closure and dissemination of different content pieces
- Impact measurement of Influencer Marketing and calibration of the plan as required
Influencer Content
Impact Analysis
Timely Dissemination of Influencer Content
Content Performance - Impressions, Engagement etc.
**Key Skills**:
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