Brand Content Strategist

2 weeks ago


Vikhroli Mumbai Maharashtra, India PARASHAR HOSPITALITY SOLUTIONS Full time

★ **Company Overview**:

- The company is a fast-growing platform founded by a leading fashion entrepreneur, dedicated to empowering fashion professionals, startups, and creators. Through masterclasses, mentorship, and a thriving digital community, we help entrepreneurship scale their businesses and build powerful brand identities.
- A core focus of the company is enhancing the personal brand of our Founder/CEO — a recognized voice in the fashion business space.

★ **Role Summary**:

- We are seeking a **creative and driven Brand Content Strategist** to lead the digital presence and personal brand growth of our Founder/CEO.
- This role combines storytelling, visual content planning, content re-purposing, scripting, and real-time shoot execution. It is ideal for someone who thrives in a fast-paced, creative environment and understands the power of authentic, purpose-driven content.

★ **Key Responsibilities**:
**↬ Instagram Management**
- Oversee the Founder/CEO’s official Instagram account - including content planning, scheduling, publishing, and engagement.

**↬ Content Re-purposing**
- Revisit and transform previously published content (reels, videos, IGTVs) into fresh, engaging formats such as carousels, stories, and shorts.

**↬ Research & Trend Analysis (Major Focus)**
- Stay up to date with platform trends, industry developments, and content strategies that can enhance reach and positioning.

**↬ Script Formation (Major Focus)**
- Write compelling, on-brand scripts for short-form videos, thought-leadership content, interviews, and personal storytelling.

**↬ Raw, Real-Time Shoot Coordination**
- Plan and execute on-the-go, real-time shoots of the Founder/CEO — capturing spontaneous moments, authentic voice, and behind-the-scenes stories.

**↬ Video Editing Coordination**
- Liaise with editors to ensure timely delivery of high-quality, brand-aligned video content.

**↬ Content Calendar & Marketing**
- Design and manage a consistent monthly content calendar that aligns with personal branding and business goals.

**↬ Performance Analysis**
- Track content engagement and make data-backed decisions to refine strategy and grow digital impact.

★ **Requirements**:

- Bachelor’s degree in Mass Communication, Digital Media, Fashion Marketing, or a related field.
- 1-3 years of experience in content strategy, digital storytelling, or influences/personal brand management.
- Excellent skills in content research, scripting, and narrative building.
- Familiarity with Instagram reels, captions, and engagement strategies.
- Basic video shooting & editing coordination experience.
- Highly organized, resourceful, and able to work in a dynamic, fast-paced environment.

★ **Preferred Skills**:

- Canva, CapCut, InShot, or similar reel editing tools
- Instagram Insights, Meta Business Suite
- Understanding of fashion, lifestyle, or entrepreneurial branding is a strong advantage.

★ **Work Location**:
**Location**: Vikhroli (Work from office only)

**Working Days**: Monday to Saturday (6 days)

**Working Hours**: 9:00 am - 6:00 pm

★ **Salary**:

- **Based on experience and skill set**_
- **(Performance-based incentives may apply)**_

Pay: ₹900,000.00 - ₹1,200,000.00 per year

**Benefits**:

- Flexible schedule

**Education**:

- Diploma (required)

**Experience**:

- Content strategy: 5 years (required)

Work Location: In person


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