PR/Brand Strategist/Marketing Manager

1 week ago

Vikhroli Mumbai Maharashtra, India Parashar Hospitality Solutions Pvt Ltd Full time ₹ 10,00,000 - ₹ 13,00,000 per year

★ Company's overview:

  • The company is a fast-growing platform founded by a leading fashion entrepreneur, dedicated to empowering fashion professionals, startups, and creators. Through masterclasses, mentorship, and a thriving digital community, we help fashion preneur's scale their businesses and build powerful brand identities. A core focus of the company is enhancing the personal brand of our Founder/CEO, a recognized voice in the fashion business space.

Role Summary:

  • We are seeking a creative and driven Content Strategist to lead the digital presence and personal brand growth of our Founder/CEO. This role combines storytelling, visual content planning, content repurposing, scripting, and real-time shoot execution. It is perfect for someone who thrives in a fast-paced, creative environment and understands the power of authentic content.

Key Responsibilities:

↬ Instagram Management

  • Oversee the Founder/CEO's official Instagram account – including content planning, scheduling, publishing, and engagement.

↬ Content Re-purposing:

  • Revisit and transform previously published content (reels, videos, IGTVs) into fresh, engaging formats such as carousels, stories, and shorts.

↬ Research & Trend Analysis (Major Focus):

  • Stay up to date with platform trends, industry developments, and content strategies that can enhance reach and positioning.

↬ Script Formation (Major Focus)

  • Write compelling, on-brand scripts for short-form videos, thought-leadership content, interviews, and personal storytelling.

↬ Raw, Real-Time Shoot Coordination:

  • Plan and execute on-the-go, real-time shoots of the Founder/CEO — capturing spontaneous moments, authentic voice, and behind-the-scenes stories.

↬ Video Editing Coordination:

  • Liaise with editors to ensure timely delivery of high-quality, brand-aligned video content.

↬ Content Calendar & Marketing:

  • Design and manage a consistent monthly content calendar that aligns with personal branding and business goals.

↬ Performance Analysis:

  • Track content engagement and make data-backed decisions to refine strategy and grow digital impact.

Requirements:

  • Bachelor's degree in Mass Communication, Digital Media, Fashion Marketing, or related field.
  • 1–3 years of experience in content strategy, digital storytelling, or influencer/personal brand management.
  • Excellent skills in content research, scripting, and narrative building.
  • Familiarity with Instagram reels, captions, and engagement strategies.
  • Basic video shooting & editing coordination experience.
  • Highly organized, resourceful, and able to work in a dynamic and fast-paced environment.

Preferred Skills:

  • Canva, CapCut, InShot, or similar reel editing tools
  • Instagram Insights, Meta Business Suite
  • Understanding of fashion, lifestyle, or entrepreneurial branding is a strong advantage.

Work Location:

  • Vikhroli, (work from office only)
  • Working Days: Monday To Saturday (6 days)
  • Working Hours: 9:00 am - 6:00 pm

Salary:

  • Based on experience and skill set
  • (Performance-based incentives may apply)

Job Type: Full-time

Pay: ₹1,000, ₹1,300,000.00 per year

Education:

  • Bachelor's (Preferred)

Experience:

  • Content strategy: 5 years (Required)
  • B2B Marketing: 5 years (Required)
  • Brand Strategist: 5 years (Required)

Work Location: In person

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