Digital Marketing Executive

2 weeks ago

Guwahati, India Softnue Full time

**Job Requirements**:

- Experienced knowledge in social media marketing and SEO.
- Expert knowledge of all leading social media sites, including their algorithms.
- In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Appreciation for novel insights and ideas.

Keyword Build branding initiatives online, manages Social media platforms, interaction/engagement, increase followers and likes on social media pages
Build and execute content promotion strategy through competitive research, Developing and executing a comprehensive content promotion/syndication strategy focused on high-quality content.
Run lead generation based ad campaigns on Facebook.
**SEO Skills**:
**Keyword Research - **Researching the best keywords using the tool as Google Ad words with less competition and high search volume for high Ranking of Website.
**Off-page Knowledge** - Social Media, Social Bookmarking Submission, Video Channels, Article submission, Directories, PPT Submissions, Profile Link,
**Social Networking** - Facebook, Twitter, LinkedIn, etc.

**Responsibilities**:

- Develop, implement and manage social media strategy after conducting competitive research, platform determination, messaging, and audience identification
- Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
- Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
- Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
- Optimizing content for publication across various social media sites.
- Monitoring users' engagement with and feedback on every post.
- Analyzing and reporting on the effects of publications.
- Monitor SEO and customer engagement and suggest content optimizations
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns

License/Certification:

- Digital marketing (preferred)

**Job Types**: Full-time, Fresher

**Salary**: ₹12,000.00 - ₹35,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time

Schedule:

- Day shift

Supplemental pay types:

- Commission pay
- Overtime pay
- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

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