Digital Marketing Expert

10 hours ago

Guwahati, India Borthakur's IAS Academy, Dibrugarh Full time

Develop, execute, and manage paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram Ads, etc.), optimizing for performance and ROI.

Conduct keyword research and identify opportunities to improve our website's organic search rankings.

Implement on-page SEO strategies, including optimizing meta tags, headings, content, and internal links to improve search engine visibility and rankings.

Develop and execute off-page SEO strategies, including link building, content marketing, and social media marketing to increase website authority.

Monitor, analyze, and report on the performance of ad campaigns and SEO efforts, using tools such as Google Analytics, Google Search Console, and other industry-standard tools.

Collaborate with the content and design teams to create SEO-friendly and conversion-driven content for the website and ad campaigns.

Stay up-to-date with the latest digital marketing trends, search engine algorithm updates, and best practices to ensure continuous improvement of the company's marketing strategies.

Perform ongoing competitor analysis and identify areas of improvement for our digital marketing efforts.

Provide recommendations to the marketing team for budget allocation, targeting strategies, and ad creatives to maximize campaign efficiency.and ad creatives to maximize campaign efficiency.

**Requirements**:
Bachelor's degree in Marketing, Communications, or a related field.

A minimum of 3 years of experience in managing digital advertising campaigns (Google Ads, Facebook Ads, etc.) and SEO, preferably in an eCommerce environment.

Strong knowledge of SEO principles, strategies, and best practices.

Proficiency in Google Analytics, Google Search Console, Google Ads, Facebook Ads Manager, and other digital marketing tools.

Excellent analytical, problem-solving, and decision-making skills.

Strong written and verbal communication skills.

Ability to work independently and collaboratively within a team.

Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: ₹12,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Guwahati, Assam: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

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