Product Marketing Associate

2 weeks ago

Bengaluru Karnataka, India Pay3 Full time

**Product Marketing Associate - Pay3**

**About Pay3**

offers a comprehensive global payments solution for the digital commerce industry, enabling seamless purchases and payouts across 100+ countries through a single low code integration. Our network excels in emerging markets, including Southeast Asia, India, China, Africa, and Latin America. We support stablecoin and cryptocurrencies.

**Key Responsibilities**:
**Market Intelligence & Analysis**:

- Conduct thorough market research to identify enterprise customer needs, market trends, and competitive offerings.
- Develop a deep understanding of buyer personas, including their pain points, motivations, and decision-making processes within enterprise organizations.
- Analyze market opportunities and provide insights to inform product strategy and roadmap.

**Value Proposition & Messaging**:

- Develop clear, concise, and compelling value propositions that articulate the benefits of our solutions for enterprise customers.
- Create differentiated messaging frameworks that resonate with various enterprise stakeholders (e.g., IT leaders, business executives, procurement).
- Translate technical product features into business-oriented benefits.

**Content Creation**:

- Develop high-quality marketing content tailored for the enterprise audience, including white papers, case studies, webinars, presentations, solution briefs, and website content.

**Qualifications**:

- 2-3 years of experience in enterprise B2B marketing, with a proven track record of lead generation and campaign execution.
- Experience in the payment or gaming industry is a plus.
- Strong skills in content marketing, SEO, and inbound marketing strategies.
- Experience in planning and managing event marketing at conferences or trade shows.
- Excellent communication and project management skills.
- Bachelor’s or Master’s degree in Marketing (BBA/MBA preferred).

**Benefits**:

- Competitive salary and benefits package
- Opportunity to work with a talented team of professionals
- Chance to make a real impact on our business
- Challenging and rewarding work environment
- Growth opportunity to a sales or other roles in the organisation

**Job Types**: Full-time, Contractual / Temporary
Contract length: 12 months

Pay: Up to ₹600,000.00 per year

**Benefits**:

- Paid sick time
- Paid time off
- Work from home

Schedule:

- Day shift

Ability to commute/relocate:

- Bengalore, Karnataka: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- B2B Marketing: 2 years (required)
- Content marketing: 2 years (preferred)
- Marketing: 2 years (required)

Work Location: In person

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