Brand Strategist

9 hours ago

Surat Gujarat, India Realm - a luxury apparels brand Full time

**Company**

**Job Summary**

The Assistant Brand Manager is responsible for developing and implementing strategies that enhance the brand's visibility, market positioning, and overall equity. This role involves managing all aspects of brand marketing, including campaign development, market research, and collaboration with cross-functional teams to ensure brand consistency and growth.

**Qualifications**
- _**2-3 years of experience in brand management with a marketing agency or a luxury apparels brand.**_
- Proven track record of successful brand management and campaign execution.
- Strong analytical skills and experience with market research and data analysis.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to think strategically.
- Proficiency in digital marketing tools and platforms.

**Brand Strategy Development**:

- Develop and implement comprehensive brand strategies that align with the company’s goals.
- Conduct market analysis to identify opportunities and monitor competitive activity.
- Define brand positioning, messaging, and unique selling propositions.

**Campaign Management**:

- Plan, execute, and oversee brand marketing campaigns across various channels (digital, social media, print, etc.)
- Collaborate with creative teams and other inter-departmental teams to develop compelling marketing materials.
- Measure and report on campaign performance, using insights to refine strategies.

**Market Research and Analysis**:

- Utilize data to inform branding decisions and identify areas for improvement taking into consideration the competitive landscape.

**Cross-functional Collaboration**
- Work closely with product development, sales, and other departments to ensure brand alignment.
- Coordinate with external agencies and partners for campaign execution and media buying.

**Brand Equity and Awareness**
- Develop initiatives to enhance brand equity and recognition.

**Qualifications**
- _**2-3 years of experience in brand management with a marketing agency or a luxury apparels brand.**_
- Proven track record of successful brand management and campaign execution.
- Strong analytical skills and experience with market research and data analysis.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to think strategically.
- Proficiency in digital marketing tools and platforms.

Pay: ₹60,000.00 - ₹70,000.00 per month

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

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