Brand Strategist

5 days ago

Surat, India House of Unblur Pvt Ltd Full time

JOB SUMMARY
Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team, and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

**Responsibilities**
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Conduct competitive research to identify our strengths and weaknesses
- Design promotional campaigns for new products and markets
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges

**Requirements and skills**
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies based on market segmentation
- Data-driven thinking
- Creativity
- Communication and writing skills
- Bachelors/Master in Marketing or relevant field

**Salary**: ₹20,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Surat, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (preferred)
- Content creation: 1 year (preferred)

**Speak with the employer**
+91 9157363366

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