Content Strategist

3 days ago

Surat Gujarat, India Coffee Culture Full time

**Key Responsibilities of a Content Strategist**

1. **Strategic Planning**
- Develop and implement thoughtful content strategies that align with brand goals and business objectives.
- Collaborate with stakeholders to understand the brand’s vision, tone, and the needs of the target audience.

2. **Content Creation & Oversight**
- Oversee the planning, creation, and delivery of high-quality, relevant, and engaging content across platforms—blogs, websites, social media, print, and video.
- Ensure consistency with brand voice, tone, and messaging guidelines.

3. **Content Management & Brand Consistency**
- Establish and maintain content style guides, editorial standards, and best practices.
- Create and maintain **visual moodboards** to guide tone, storytelling direction, and visual identity across content.

4. **Audience Research & Creative Insights**
- Conduct audience and competitor research to understand behaviors, preferences, and content consumption patterns.
- Translate these insights into compelling content ideas that resonate emotionally and aesthetically with the audience.

5. **Editorial Calendar Management**
- Build and manage an editorial calendar to plan and schedule content across digital and offline channels.
- Collaborate with design, marketing, and product teams to ensure timely execution.

6. **Performance Tracking & Refinement**
- Monitor content engagement metrics and campaign performance using reporting tools.
- Refine strategies based on insights while balancing creativity and brand vision.

7. **Trend Awareness & Inspiration Gathering**
- Stay updated with industry trends, design inspiration, and content innovations.
- Regularly update **moodboards and concept decks** to reflect evolving trends and audience expectations.

8. **Budget & Resource Management**
- Manage budgets related to content production, design, and promotional distribution.
- Allocate resources effectively across internal teams and external creatives (e.g., writers, designers, photographers).

9. **Stakeholder Communication & Training**
- Present content strategies and campaign concepts to leadership and marketing teams.
- Guide and mentor content contributors to ensure alignment with tone, storytelling, and quality standards.

For More Details Contact **:9974463330 (HR HENNY)**

Pay: ₹25,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- Content creation: 3 years (preferred)

Work Location: In person

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