SEO - Associate Digital Marketing

2 weeks ago

Pune, India Merkle Full time

Company Description:
Merkle Sokrati offers an exciting career in Interactive Marketing and SEO industry while providing and promoting freedom to implement new ideas and do new things constantly. We ensure a fun-filled yet professional and transparent work environment, that enables you to deliver best in class search marketing solutions to our clients.

**Job Description**:

- Set-up new Organic Search Optimization campaigns
- Development, design, and implementation of multiple Interactive SEO/ASO/YouTube SEO plans and strategies
- Content development and optimization
- Write compelling and high-quality website content, including blog posts and page descriptions
- Search engine optimization (SEO) planning and account management
- Set measurable goals/KPIs that demonstrate improvement in the marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals & set appropriate KPIs
- Research & develop keywords and recommend copy for optimizing organic search campaigns on the major search engines
- Oversee SEO program implementation from pre-launch deliverables through performance reporting
- Analyze and review client website traffic metrics, rankings, and impact on the business revenue
- Research and recommend new SEO/ASO/YouTube SEO strategies, Internet marketing and advertising technologies, and current Internet trends (Web 2.0)
- Research and analyze competitor advertising links
- Create and execute link building strategy
- Quality check and proof reading
- Client interaction and reporting

Qualifications:

- Excellent written and verbal communication skills
- 6 months - 2 years of experience.
- Should have interest in new learning & initiatives
- Must have liking for Marketing and Business Development
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry tools, such as Google Analytics, Adobe Analytics, Google Search Console, SEMRush, etc.
- Knowledge of keyword research and data mining tools, like - Google Adwords, Tubebuddy, Ahrefs etc.
- Knowledge of technical tools i.e. required in SEO, like - Screaming Frog, GTMetrix, Site Speed Insights etc.
- Comfortable analyzing high volumes of data daily
- Familiarity with WordPress or other content management systems
- Should have Analytical and Process oriented approach
- Have a creative bend of mind for new work experiments
- Strong understanding of Internet and Web technologies and web-based programming languages like - HTML, CSS, JS etc.
- Should be comfortable with word documents, presentations & excel sheets
- Should be able to work independently as well as part of a team
- Excellent internet surfing knowledge
- Will be expected to take active participations in team level activities & training programs
- Proactiveness and ownership is a must

Additional Information:

- **CTC offered for the role : 3.02 LPA ( 2.6 LPA fixed)**:

- ** CTC is fixed for the role**

More Information:
**Our Culture**: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

**Students & Recent Graduates**: Start your career at Merkle and get on the path to success.

**Experienced Hires**: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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