Brand Strategist

4 days ago

Jaipur Rajasthan, India 4 Fox Business Solution Full time

**About the Role**

**Key Responsibilities**
- **Creative Strategy & Leadership**:

- Own the creative vision for all D2C brand campaigns across Meta, Google, and other paid platforms.
- Conceptualize ad campaigns, storyboards, and content pillars for performance marketing.
- Translate brand positioning into strong, conversion-focused ad concepts.
- **Content & Creative Production**:

- Develop ad copies, video scripts, and creative frameworks for TOF, MOF, and BOF funnels.
- Work with in-house designers, video editors, and external UGC creators to execute production.
- Ensure creatives follow platform guidelines (Meta Ads compliance, hooks, CTAs).
- **Creative Performance Optimization**:

- Analyze creative performance (CTR, Thumb Stop Ratio, Engagement, ROAS impact).
- Continuously test new hooks, ad formats, and storytelling angles.
- Build a structured “Creative Testing System” for the agency.
- **Team Management & Collaboration**:

- Lead and mentor a team of copywriters, designers, and video editors.
- Collaborate closely with Performance Marketers to align creatives with data insights.
- Manage multiple client accounts and ensure delivery within deadlines.
- **Brand Storytelling & Positioning**:

- Develop campaigns that not only sell but also build brand recall.
- Keep track of consumer psychology, industry trends, and competitor strategies.

**Requirements**:

- 1-2years of experience in **creative strategy/brand strategy for D2C brands**.
- Strong understanding of **performance marketing ecosystems** (Meta Ads, Google Ads, Programmatic).
- Proven track record of **conceptualizing and executing campaigns** that drive conversions and brand recall.
- Hands-on experience with **AI tools** for creative generation, ad copywriting, video ideation, and trend analysis.
- Strong leadership skills with experience managing **creative teams**.
- Exceptional storytelling, copywriting, and brand communication skills.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Ability to commute/relocate:

- Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How many years of experience do you have working with Direct-to-Consumer (D2C) brands?
- Have you worked directly with performance marketing teams to align creatives with data insights?
- What is your current notice period?
- Are you comfortable with a 6-day working, office-based role? (2nd Saturday is off)

Work Location: In person

Application Deadline: 10/10/2025

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