Visual Identity/ Brand Designer

2 days ago


George Town Chennai Tamil Nadu, India FRWD Branding Full time

**Brand/ Visual Identity Designer Role Tasks**

(1)
- Developing cohesive and versatile visual identity systems, including logos, typography, color palettes, patterns, and brand assets.
- Designing brand collateral such as business cards, letterheads, packaging, and promotional materials.
- Crafting mood boards to define the visual direction and style of the brand.

(2)
- Engaging with clients to understand their brand values, mission, and vision to guide design decisions.
- Presenting initial concepts, mood boards, and design drafts to stakeholders, explaining the rationale behind each choice.
- Incorporating client feedback efficiently while maintaining the overall design integrity and vision.
- Providing prototypes and mockups for client approval and testing.

(3)
- Ensuring design systems are adaptable for use across multiple platforms, including print, digital, and social media.
- Creating guidelines for consistent usage of brand assets to maintain brand integrity across all touchpoints.
- Designing scalable elements that retain quality and visual impact regardless of size or medium.

(4)
- Delivering brand guidelines that detail the proper use of logos, typography, colors, and design elements.
- Providing final deliverables in multiple file formats (e.g., vector files, PNGs, JPEGs) optimized for various media.
- Offering support for any design adaptations required after project delivery.

(5)
- Staying updated on industry trends and incorporating innovative ideas into designs to keep brands modern and competitive.
- Experimenting with new tools, techniques, and design styles to enhance creativity and originality in projects.
- Proactively suggesting design improvements and upgrades for existing brands to keep them visually appealing and relevant.

**Job Types**: Full-time, Fresher

Pay: ₹15,000.00 - ₹30,000.00 per month

Application Question(s):

- Share your LinkedIn profile

**Experience**:

- total work: 1 year (preferred)

Work Location: In person



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