Trade Finance Executive

5 days ago

Viman Nagar Pune Maharashtra, India RBK Technologies Limited Full time

**Key Responsibilities1. Marketing Strategy & Campaigns**
- Develop and execute **digital and offline marketing campaigns** to promote trade finance products (e.g., Letters of Credit, Supply Chain Finance, Invoice Discounting).
- Identify key customer segments (exporters, importers, logistics firms, banks) and tailor messaging accordingly.

**2. Content Creation & Thought Leadership**
- Produce high-impact content:

- Blogs (e.g., _“How to Secure Export Financing”_)
- Whitepapers & eBooks (e.g., _“Trade Finance Trends 2024”_)
- Social media (LinkedIn, Twitter) and video content (explainer videos, client testimonials).
- Represent the company at **trade fairs, webinars, and industry events** (e.g., Exim Bank seminars).

**3. Lead Generation & Conversion**
- Manage **Google Ads, LinkedIn campaigns, and SEO** for trade finance keywords (e.g., “LC financing for exporters”).
- Work with CRM (HubSpot, Salesforce) to track leads and optimize conversion rates.
- Partner with **financial institutions, chambers of commerce, and logistics firms** for co-marketing initiatives.

**4. Market Research & Competitor Analysis**
- Monitor **global trade policies, tariffs, and financing trends** to adjust strategies.
- Analyze competitor offerings (banks, fintechs, factoring companies) and position our solutions effectively.

**5. Performance Tracking & Reporting**
- Measure ROI on campaigns (CTR, lead-to-customer conversion, cost per acquisition).
- Present monthly reports on **marketing KPIs** to senior management.

**Skills & QualificationsEssential**:
1+ years in **B2B marketing**, preferably in **trade finance, banking, or logistics**.
Knowledge of **trade finance instruments** (LCs, Bank Guarantees, Factoring).
Strong **analytical skills** (Google Analytics, CRM data interpretation).
Excellent **communication & presentation skills**.

**Preferred**:
Familiarity with **supply chain ecosystems** (exporters, freight forwarders, customs brokers).
Multilingual abilities (useful for global trade markets).

Experience with **marketing automation** (HubSpot, Mailchimp).

**Key Performance Indicators (KPIs)**
- **Lead Generation**: # of qualified leads/month.
- **Conversion Rate**: % of leads becoming customers.
- **Brand Engagement**: Social media growth, webinar attendance.
- **ROI**: Cost per acquisition vs. customer lifetime value.
- Opportunity to work with **global traders, banks, and fintech innovators**.
- Career growth in **trade finance, fintech, or international business development**.

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Monday to Friday

Work Location: In person

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