Digital Marketing Executive

1 week ago

Chennai Tamil Nadu, India CloudNow Technologies Full time

Role
- Digital Marketing Executive
- Experience
- 2-3 years
- Compensation
- As per industry standard
- Job Location
- Chennai

**Responsibilities**:

- Develop, plan, and execute comprehensive digital marketing strategies with a focus on B2B environments, particularly in the SaaS sector.
- Maintain and refine prospect databases and mailing lists based on marketing activities.
- Plan, budget, and execute PPC and PPM campaigns, with a particular focus on LinkedIn and Google Ads.
- Drive on-page and off-page SEO initiatives, including link building, technical SEO issue resolution, and keyword research to identify new opportunities.
- Manage social media accounts on LinkedIn, Facebook, Twitter, and other platforms to ensure consistent messaging.
- Analyze data to assess campaign effectiveness and continuously optimize performance based on insights.

**Qualifications**:

- 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.
- Experience in lead generation strategies for both domestic and international markets.
- Prior experience with marketing automation software to drive traffic, convert visitors into leads, and nurture them into customers through dynamic workflows.

**Behavioural Traits**:

- Creative thinker with excellent listening and communication skills.
- Ability to manage complexity and ambiguity; independent problem solver capable of tackling challenging situations.
- Strategic thinker with the ability to innovate and implement ideas independently.
- Strong stakeholder management and interpersonal communication skills.
- Project management skills.
- Experience in mentoring junior team members and fostering team engagement.

**Education**
- Minimum of a BE/B.TECH/MBA or equivalent with a computer background.
- Certification in Digital Marketing or equivalent accreditation.

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