Branding Marketing Officer

1 week ago

Noida, India Gamemano Full time

**Job brief**

**Responsibilities**:

- Conduct market research, benchmarking, and consumer studies to identify the game's target audience and define its positioning, marketing pillars, and USP.
- Grow our brand and build communities among Real Money Gaming enthusiasts.
- Conceptualize and execute brand campaigns across all media, both digital and offline
- Translate brand elements into plans and go-to-market strategies.
- Should lead our player engagement plan and devise region-specific strategies basis the gathered insights.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development efforts for our product(s) for all social media platforms.
- Lead the social media strategy for our games and create engaging campaigns across platforms.
- Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
- Monitor market trends and research consumer markets, and competitors' activities.
- Work closely with media planning agencies, production houses, and market research companies.

**Requirements**:

- 1+ Years of experience in Branding and Brand Positioning.
- Proven working experience as a Brand Manager or an equivalent position.
- Prior experience in real-money gaming, the company will be a plus.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up to date with the latest trends and marketing best practices.

**Salary**: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Food provided
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- as a Branding Manager: 1 year (required)

Work Location: In person

**Speak with the employer**

+91 9548061254

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