Chief Marketing Officer

Job Title: Chief Marketing Officer

We are seeking an experienced Chief Marketing Officer to lead our marketing function, overseeing performance marketing, SEO, content strategy, creative design, video production, social media marketing, and corporate branding.

This is a senior leadership role that requires a leader who can craft vision, lead teams, and deliver measurable business results. The incumbent will manage a 15-member high-performing team and be responsible for developing and implementing brand-building, digital growth, customer acquisition, and retention strategies that directly impact business outcomes.

1. Strategic Marketing & Brand Leadership

• Define and execute a holistic marketing roadmap aligned with the company's business and growth objectives
• Position the company as a thought leader in financial planning, wealth management, and digital advisory services
• Drive brand storytelling, PR, corporate communications, and high-impact campaigns to build trust and credibility
• Represent marketing in leadership forums and contribute to company-wide strategic initiatives
• Build strategic alliances with industry partners, influencers, and ecosystem enablers

• Lead ROI-driven performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and WhatsApp
• Build and own integrated digital marketing strategies across SEO, SEM, paid media, affiliates, and influencer collaborations
• Leverage marketing automation, CRM, and personalization to improve acquisition, engagement, and conversions
• Continuously monitor KPIs and optimize campaigns for maximum business impact

• Oversee the creation of compelling content (blogs, social, video, email, webinars, financial literacy material) to drive engagement
• Manage in-house and outsourced design/video resources to deliver impactful creatives aligned with the brand identity
• Ensure consistent brand messaging across all customer touchpoints

• Drive customer-centric campaigns that enhance acquisition, engagement, retention, and lifetime value
• Launch financial literacy initiatives, workshops, and knowledge sessions to engage corporates, partners, and customers
• Segment audiences effectively, using analytics and insights to personalize campaigns and optimize experiences

• Conduct ongoing market research, competitive benchmarking, and customer behavior analysis
• Translate data into actionable insights, presenting clear recommendations to senior leadership
• Implement advanced analytics to measure effectiveness and optimize marketing ROI

• Build, mentor, and lead a 15-member marketing team (performance, content, SEO, design, video, social media)
• Foster a high-performance, data-driven culture with creativity and innovation at its core
• Manage external agencies, media, and strategic partnerships to scale impact

1. MBA/PGDM in Marketing or a related field
2. 10–15 years of marketing experience, preferably in BFSI, wealth management, fintech, or consumer tech
3. Proven expertise in performance marketing, SEO/SEM, content strategy, and digital brand building
4. Hands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, SEO tools, and analytics platforms
5. Strong understanding of content creation, graphic design, and video marketing workflows
6. Demonstrated success in leading and scaling marketing teams (10+ members)
7. Excellent communication, leadership, and stakeholder management skills

1. Strategic & Analytical Thinking
2. Digital & Performance Marketing Expertise
3. Creative Storytelling & Brand Building
4. Strong grasp of SEO, SEM, and content-driven growth
5. Data-driven Decision Making
6. Leadership & Team Development
7. Customer-Centric Mindset