CEO

Position Title: Chief Executive Officer (CEO)

Reports To: Board of Directors / Promoter

Location: Head Office (with travel to store locations, supply chain hubs, and farms)

Employment Type: Full-Time / Permanent

Role Purpose

To lead and scale a mission-driven modern organic retail business by providing strategic

direction, operational leadership, and business excellence. The CEO will be responsible for

profitably growing the brand’s footprint across physical retail, e-commerce, and omnichannel

platforms while maintaining its core values of sustainability, health, and ethical sourcing. The

role requires a deep understanding of retail dynamics, consumer behavior, supply chain of

organic products, and digital transformation.

Key Responsibilities

1. Strategic Leadership & Business Growth
- Define and drive the long-term vision, strategy, and business roadmap.
- Identify expansion opportunities across urban markets via new stores, digital

platforms, and partner channels.
- Oversee business planning, budgeting, and execution aligned to revenue and

profitability goals.

2. Retail Operations & Customer Experience
- Ensure operational excellence across all stores with a focus on product quality, in

store experience, and brand ethos.
- Build a high-performance retail and supply chain team focused on execution and

innovation.
- Monitor store performance metrics including footfall, conversion, AOV, and NPS.

3. Product, Brand & Marketing Strategy
- Collaborate with product and sourcing teams to curate and scale authentic, traceable

organic offerings.
- Guide marketing teams on brand positioning, customer acquisition, and loyalty

programs.
- Drive community engagement and thought leadership in the organic and sustainable

living space.

4. Digital & Omnichannel Development
- Accelerate e-commerce and D2C strategy across web, app, and marketplaces.
- Ensure a seamless customer experience across physical and digital touchpoints.
- Leverage technology for CRM, personalization, and operational automation.

5. Supply Chain & Vendor Management
- Oversee end-to-end supply chain from farm to shelf to ensure freshness,

transparency, and sustainability.
- Build strong farmer/vendor networks and long-term partnerships with ethical

suppliers.
- Implement traceability systems and quality assurance protocols.

6. Financial Management & Governance
- Own the P&L, capital allocation, cost optimization, and fundraising efforts (if

required).
- Report regularly to the Board with performance insights, risks, and strategic updates.
- Ensure legal, regulatory, and ESG compliance across all operations.

7. Leadership & Culture
- Build a purpose-driven, agile, and customer-centric organizational culture.
- Attract, retain, and mentor a senior leadership team with cross-functional excellence.
- Champion diversity, sustainability, and employee well-being as core cultural pillars.

Key Interfaces
- Internal: Board of Directors, CXOs (Retail, Finance, Marketing, Operations, Supply Chain)
- External: Investors, Farmer Groups, FSSAI & Regulatory Bodies, Tech & Retail Partners,

Vendors

Success Metrics (KPIs)
- Revenue & Same-Store Sales Growth
- EBITDA & Profitability Margins
- Customer Retention and NPS
- Omnichannel Sales %
- Store Expansion Success Rate
- Supply Chain Fulfillment & Product Freshness Index
- Employee Retention at Leadership Level

Ideal Profile
- Postgraduate in Business Management / Retail / Strategy from a reputed institute
- 15-20 years of experience with at least 5 years in P&L leadership roles in

retail/FMCG/organic/consumer businesses
- Proven track record of scaling retail operations (brick-and-mortar and digital)
- Passion for health, sustainability, and ethical consumerism
- Strong business acumen, entrepreneurial mindset, and stakeholder management skills

**Job Types**: Full-time, Permanent

Pay: ₹5,000,000.00 - ₹10,000,000.00 per year

Schedule:

- Day shift

Application Question(s):

- How may years of experience do you have within the FMCG business?

**Location**:

- Ahmedabad, Gujarat (required)

Willingness to travel:

- 50% (required)

Work Location: In person

Application Deadline: 14/07/2025