Marketing Assistant

2 weeks ago

Naranpura Ahmedabad Gujarat, India jk spices Full time

Job Description: Branding Executive

Position Overview:
As a Branding Executive, your primary responsibility is to develop and execute strategic branding initiatives to enhance the company's brand image and market presence. You will work closely with cross-functional teams to ensure consistency in brand messaging and visual identity. This role requires a creative and strategic mindset, excellent communication skills, and a deep understanding of market trends.

Key Responsibilities:

- **Brand Strategy Development**:

- Collaborate with senior management to develop and refine the overall brand strategy.
- Conduct market research to identify trends, competitor activities, and consumer preferences.
- Translate business objectives into effective branding strategies.
- **Brand Identity Management**:

- Ensure consistent brand messaging across all channels and touchpoints.
- Develop and maintain brand guidelines to guide internal and external stakeholders.
- Oversee the creation of brand assets, including logos, taglines, and marketing collateral.
- **Campaign Planning and Execution**:

- Plan and execute integrated marketing campaigns that align with the brand strategy.
- Collaborate with marketing and creative teams to develop compelling and on-brand content.
- Monitor and analyze campaign performance, adjusting strategies as needed.
- **Digital and Social Media Presence**:

- Manage the company's online presence, ensuring a strong and cohesive brand image.
- Develop and implement social media strategies to engage and grow the target audience.
- Monitor social media channels for brand mentions and sentiment.
- **Collaboration with Cross-Functional Teams**:

- Work closely with product development, sales, and customer service teams to align branding efforts with overall business goals.
- Collaborate with external agencies and vendors to execute branding initiatives.
- **Brand Performance Analysis**:

- Track key performance indicators (KPIs) related to brand awareness, perception, and loyalty.
- Analyze data and feedback to measure the effectiveness of branding strategies.
- **Event and Sponsorship Management**:

- Identify and evaluate opportunities for brand exposure through events and sponsorships.
- Coordinate participation in relevant industry events to strengthen the brand presence.
- **Budget Management**:

- Develop and manage the branding budget, ensuring cost-effective strategies.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in branding, marketing, or a related role.
- Strong creative and analytical skills.
- Excellent communication and interpersonal abilities.
- Familiarity with digital marketing tools and social media platforms.
- Ability to think strategically and execute tactically.
- Results-oriented with a focus on measurable outcomes.

Joining our team as a Branding Executive offers an exciting opportunity to contribute to the growth and success of our organization through effective brand management.

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Ability to Commute:

- Naranpura, Ahmedabad, Gujarat (required)

Ability to Relocate:

- Naranpura, Ahmedabad, Gujarat: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 8200974040

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