Influencer Marketing

CoCo Leni is seeking a dynamic and experienced Public Relations (PR) Specialist with a strong background in influencer marketing, content creation, and SEO. As a part of our team, you will play a crucial role in shaping our brand image, driving brand awareness, and enhancing our online presence through strategic PR campaigns, engaging content, and optimized SEO strategies.

**Responsibilities**:
**Public Relations**: Develop and implement strategic PR campaigns to increase brand visibility and promote our products. Build and maintain strong relationships with media personnel, influencers, and key industry players.

**Influencer Marketing**: Identify, reach out to, and manage relationships with key influencers in our industry. Collaborate with influencers to create engaging content that aligns with our brand and amplifies our reach.

**SEO**: Implement effective SEO strategies to improve our search engine ranking and drive organic traffic to our website. Stay updated with the latest SEO trends and changes in algorithms.

**Reporting & Analysis**: Monitor and report on the effectiveness of PR campaigns, content performance, and SEO results. Use this data to continuously refine our strategies.

**Requirements**:
Bachelor's degree in Communications, Marketing, Public Relations, or a related field.

Proven experience in public relations, influencer marketing, content creation, and SEO.

Strong network of media and influencer contacts.

Excellent content creation and copywriting skills.

Proficient understanding of SEO best practices and search engine algorithms.

Exceptional communication and relationship-building skills.

Ability to work well under pressure and meet tight deadlines.

At CoCo Leni, we value creativity, strategic thinking, and a passion for promoting luxury brands. If you're a skilled PR specialist with a knack for influencer marketing, creating engaging content, and boosting online visibility, we'd love to hear from you.

CoCo Leni is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹35,000.00 - ₹55,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement
- Leave encashment

Schedule:

- Day shift
- Evening shift

Supplemental pay types:

- Commission pay
- Overtime pay

Ability to commute/relocate:

- Pilerne, Goa: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Public relations: 2 years (required)