Avp- Business Analytics

4 hours ago

Bengaluru, India Citi Full time

**Job Summary**:

- Provide data-driven insights and recommendations to improve customer experience and sales. Work closely with Business teams to understand their private bank integration objectives and help them deliver using data-driven decisions
- Bring story telling skills and ability to influence key stakeholders towards desired outcomes
- Work closely with Products, Sales & Marketing, and Decision Management teams to understand Business problems and come up with an analytical solution for the same
- Bring data-based ideas for customer experience, sales and marketing and work with business teams to pitch and execute them
- The person would need to be good in number crunching and excel as well as communication as he/she would need to coordinate and understand the requirements from various teams, design the templates in excel, create the dashboards and present it to the senior leadership.
- 8+ years of experience in marketing analytics roles, exposure to financial services domain is an added advantage
- Experience in managing a team
- Deep expertise & experience in Marketing domain for 4+ years
- Experience in Big Data environment handling data extraction / manipulation from huge / complex databases using SAS / SQL / Python for 4+ years
- Strong experience in excel and number crunc
- Hands-on experience of working with clickstream data
- Strong negotiation and influencing skills
- Strong executive presence, communication, presentation and story-telling skills
- Ability to structure the problem, hypothesis-driven approach, problem solving skills and strong Analytical ability are important
- Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
- Ability to think strategically, and then follow through with detail-orientation and execution and success in managing competing priorities
- Possess good understanding of digital analytics implementation, data integrations
- Experience with multi-channel and cross-channel attribution
- Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through different marketing channels
- Good team player

**Education**:

- Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
- MBA or PGDM would have an added advantage
- **Job Family Group**:
Decision Management
- **Job Family**:
Business Analysis
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting

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