Brand Communication Strategy
2 weeks ago
Persona/Background:
- 12+ years of marketing experience, focusing on communications, GTM strategy, execution and launch
- Worked and led PR in a B2C company before and driven PR agency relationships
- Solid Media planning and buying background - Preferably worked in big media agencies like GroupM/Publicis Group,Densu etc.
- Has deep understanding of various mass media channels - radio, TV, digital, print, radio and Outdoor. Have worked on campaigns and did media planning and in his/her previous stints
- Execution proven background into content marketing
- Exceptional written and verbal communication skills, with an understanding of cultural nuances and regional relevance across India.
- Solid stakeholder management and ability to work in a high action paced environment
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