Field Marketing Executive

13 hours ago

Chennai Tamil Nadu, India Deejos Enginners and contractors Full time

**Job Summary**:
The Field Marketing Executive will be responsible for executing field marketing activities, including visiting plot layouts, meeting with layout promoters, and identifying prime locations for placing DEEJOS advertisement boards. This role requires managing and overseeing marketing efforts within the assigned zone to enhance brand visibility and generate leads.

**Key Responsibilities**:

- **Field Marketing Activities**:

- Conduct regular visits to plot layouts and engage with potential customers on-site.
- Meet with layout promoters to establish and maintain relationships that can lead to marketing opportunities.
- Identify and secure strategic locations for DEEJOS advertisement boards to maximize visibility.
- **Zone Management**:

- Take ownership of the assigned zone, ensuring all marketing activities are effectively executed.
- Monitor and report on the performance of marketing efforts within the zone.
- Ensure marketing materials and advertisement boards are maintained in good condition.
- **Lead Generation**:

- Gather and document contact information of potential customers and layout promoters.
- Follow up on leads generated from field activities to convert them into potential business opportunities.
- **Reporting**:

- Maintain detailed records of field visits, meetings, and marketing activities.
- Prepare regular reports on the effectiveness of field marketing efforts and provide feedback for improvement.
- **Collaboration**:

- Work closely with the marketing team to align field activities with overall marketing strategies.
- Provide insights and suggestions based on field observations to enhance marketing campaigns.

**Qualifications**:

- **Education**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- **Experience**:

- Minimum of 2 years of experience in field marketing or a related role.
- Proven track record of successful field marketing activities and lead generation.
- **Skills**:

- Strong communication and interpersonal skills.
- Ability to build and maintain relationships with layout promoters and potential customers.
- Excellent organizational and time management skills.
- Self-motivated and able to work independently.
- Familiarity with local market dynamics and geographical areas.

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