Activation Marketing

**Job Description**:

- Activation Marketing - Medical Solutions (Based at Bangalore)_

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with 93,000 others curious, creative 3Mers.

“One of the best parts of my job is feeling the impact of 93,000 3Mers collaborating around the world and seeing the difference they’re able to make in people’s lives.” - Julie Bushman, executive vice president of International Operations at 3M

The Impact You’ll Make in this Role

The purpose of the role is activation and engagement to drive demand generation (end user, segments, through channel, sales enablement); provide relevant insights, input into area and global segment, portfolio and product teams.

Demand Generation:

- Marketing campaign Planning and execution
- Define local social media/media/key platforms for communications
- Execute on End-user communications
- Recommendation on media buys

Sales Partnership and Engagement:

- Delivering programs/promotions/new product materials to field sales
- Close alignment/partnership with sales teams to deliver programs

Scientific Marketing support:

- Regulatory and legal alignment
- Interfacing with Clinical specialists & SA&E team - technical/ whitepapers/customer testimonials - ensuring meets customer requirements/local regulations

Marketing requirements:

- Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, Fairs & Events, POS)
- Provides insights of local market, product performance, customer demand and feedback
- Competitive intelligence
- Ensure local regulatory and packaging compliance for portfolios/programs
- Align to Campaign outcomes/input/results
- Capture and communicate the NPI voice of market, ideas, local needs
- Manage local calendar of execution

Marketing updates:

- Owner of the audience evolution - aggregate view of the local audience and articulating that to the management and area team.

Channel:

- Help build eCommerce capabilities of channel partners
- General and specific channel partner engagement/ execution of through channel marketing plans
- Syndication to the channel partner to drive local market growth
- Support Trade shows, Customer events

Marketing requirements:

- Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, Fairs & Events, POS)
- Provides insights of local market, product performance, customer demand and feedback
- Competitive intelligence
- Ensure local regulatory and packaging compliance for portfolios/programs
- Align to Campaign outcomes/input/results
- Capture and communicate the NPI voice of market, ideas, local needs
- Manage local calendar of execution

Primary Metrics:

- Portfolio Performance % Growth / COGS
- Demand Generation activity performance
- Marketing Program execution and Impact (MROI%)
- Organic Local Currency growth %

Secondary Metrics:

- Priority project completion
- Progress on local needs

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

- Business and Marketing education and experience
- Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
- Knowledge of market dynamics and key market trends
- Knowledge of Digital Marketing
- Joint calls with sales reps to promote products, promotions etc.
- Has the personality to convince and engage sales teams

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Resources for You

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

3M Global Terms of Use and Privacy Statement