Activation Marketing

6 days ago

Bengaluru Karnataka, India 3M Full time

**Job Description**:
Activation Marketing - Orthodontics - 3M Oral Care India (Based at Bangalore)

Demand Generation
- Marketing campaign Planning and execution for Orthodontic portfolio
- Define local social media/media/key platforms for communications
- Execute on End-user communications through multi channel approach to drive demand for OCSD products
- Recommendation on media buys

Sales Partnership And Engagement
- Delivering programs/promotions/new product materials to field sales
- Close alignment/partnership with sales teams to deliver programs
- Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities

Scientific Marketing Support
- Regulatory and legal alignment for
- Interfacing with Clinical specialists & SA&E team - technical/ whitepapers/customer testimonials - ensuring meets customer requirements/local regulations

Marketing Requirements
- Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)
- Provides insights of local market, product performance, customer demand and feedback
- Competitive intelligence
- Ensure local regulatory and packaging compliance for portfolios/programs
- Align to Campaign outcomes/input/results
- Capture and communicate the NPI voice of market, ideas, local needs
- Manage local calendar of execution

Marketing Updates
- Owner of the audience evolution - aggregate view of the local audience and articulating that to the management and Asia team.
- Ensure monthly reports and dashboards are shared with Asia team.

Channel
- Help build eCommerce capabilities of channel partners
- General and specific channel partner engagement/ execution of through channel marketing plans - via MDF and CIP programs.
- Syndication to the channel partner to drive local market growth
- Support Trade shows, Customer events

Primary Metrics
- Portfolio Performance % Growth / COGS of Orthodontic Portfolio
- Demand Generation activity performance
- Marketing Program execution and Impact (MROI%)
- Organic Local Currency growth %
- End user demand generation

Secondary Metrics
- Priority project completion
- Progress on local needs

Your Skills And Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

- Business and Marketing education and experience
- Minimum 3 years of experience in a Marketing role - preferably consumer facing roles
- Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
- Knows customers and market dynamics, key market trends
- Knows Digital Marketing with an emphasis on consumer/ end customer marketing
- Has the personality to convince and engage sales teams

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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