Content Marketing Strategist 9 to 12 Years Mumbai

6 days ago

Mumbai Maharashtra, India Capgemini Full time

**A communications specialist who helps balance increased marketing complexity and diminishing marketing resources through Internal & External communications. End to end content curation for Newsletters, supervision and strategy. Knowledge of leading Internal communications campaigns involving visual storytelling. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Content, Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.**

**Job Responsibilities**:
**Thought Leadership & Executive Branding**
- **Develop written and video content for Thought Leadership articles for Dotcom, LinkedIn posts, POV videos, keynote snippets.**:

- **Build a consistent executive thought leadership calendar.**

**Strategy & Consultation**
- **Understand client challenges and propose tailored strategies.**:

- **Own content strategy across SEO, thought leadership, B2B demand generation and more.**:

- **Conduct industry analysis and identify content gaps and opportunities.
**SEO Ownership**
- **Lead SEO strategy for Application Development and Maintenance (technical + content-driven).**:

- **Build topical authority through keyword strategy, pillar content, and link building.**:

- **Ensure SEO efforts are tied to pipeline goals.
**Responsibilities**:
**Execution & Delivery**
- **Develop impactful content strategies with clear execution roadmaps.**:

- **Oversee the creation and optimization of owned assets (websites, apps, social media, CRM).**:

- **Collaborate with cross-functional teams to create cohesive solutions.
**Campaign Support**
- **Collaborate with Demand Gen and ABM terms to create high-converting assets (case studies, whitepapers, reports).**:

- **Build gated and nurture content that accelerates SQL conversions.
**KPIs**
- **SEO performance (organic traffic, keyword rankings, citations in AI search)**:

- **Content-driven pipeline contribution (downloads, MQLs, SQLs)**:

- **Engagement on Internal Comms + leadership LinkedIn handles (posts, videos, shares)**:

- **Volume and velocity of asset production.
**Skills/Experience**:

- **7-10 years in B2B**content strategy, digital marketing, SEO, and marketing**

**Strong written copy, analytical and storytelling skills.**

**Experience with SEO tools, consumer research, and analytics.**

**Excellent client-facing communication, pitching, and problem-solving skills.**

**Prior experience in consulting, agency, or digital transformation roles preferred.

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