Digital Marketing Associate

1 week ago

Bengaluru, India Lenskart Full time

**_Digital Marketing Associate OJOSwear By Lenskart_**

We are looking for a Digital Marketing expert to join our growing team as a Marketing Associate for one of the brands under Lenskart “OJOS wear”. Reporting to the business head directly and will be responsible for managing all Paid Media Channels including PPC, Paid Social, Programmatic and others. He/She will be managing campaigns and working with internal and external team members to ensure business growth based on targets and KPIs.

**Roles and Responsibilities**:

- Develop and plan execution for marketing strategy across all the paid channels to improve key KPIs mainly CTR, LTV, Retention, ROAS etc.
- Build and manage the performance marketing P&L.
- Hypothesize, implement and improve multi-channel growth strategies based on business needs across marketing channels: mobile app and web, programmatic display, Facebook, Google, Affiliates, AppsFlyer & other digital platforms.
- Collaborate with internal and external teams to ensure best practices and campaigns optimizations.
- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.
- In-depth knowledge of running campaigns on Facebook, google and other digital marketing tools.

**Job requirements**:

- 2+ years of experience in digital marketing, preferably in Ecommerce/Retail.
- Experience with web analytics tools, like GA.
- Prior experience in handling Mobile App Campaigns.
- Advanced analytics and problem-solving skills.
- Proven technical and analytical aptitude, with a curiosity for testing, learning and innovation.
- Experience in CRM campaigns & re-marketing with SMS, Mail, Whatsapp etc.Experience image or video editing tool would be a plus.

**KEY PERFORMANCE INDICATORS**
- Compliance to brand and category display standards.
- Compliance to standards of new online campaign.
- Compliance to standards of execution of marketing programs and online events.
- Turnaround Time for service resolution to online issues.
- Timely Escalations pertaining to marketing plans or budgets and inventory management.
- Monthly OKR plan completion.

**KEY TECHNICAL & BEHAVIORAL COMPETENCIES**
- Excel, Office suite & other related tools
- Content writing & ad copy creative content
- Customer focus
- Result orientation
- Attention to detail
- Communication skills
- Collaboration and team work

**Collaborators**

Social media team, central marketing team, merchandising team, online vendors.

PRIOR WORK EXPERIENCE
- Minimum 2 years experience in marketing in ecommerce or fast growing retail.

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