Performance Marketer

2 weeks ago

Delhi Delhi, India DPT HUB Pvt. Ltd Full time

**Position Overview**: We are looking for a skilled PPC (Pay Per Click) Specialist to join our marketing team. As a PPC Specialist, you will be responsible for managing and optimizing PPC campaigns to drive traffic and conversions for our clients or company. You should have a deep understanding of PPC strategies, excellent analytical skills, and a proven track record of maximizing ROI through effective campaign management.

**Key Responsibilities**:

- Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other platforms to achieve client or company objectives.
- Conduct keyword research, ad copy creation, and campaign optimization to improve click-through rates (CTR), quality scores, and conversion rates.
- Monitor campaign performance daily, analyze key metrics, and provide actionable insights and recommendations for improvement.
- A/B test ad creatives, landing pages, and bidding strategies to maximize campaign performance.
- Stay updated with industry trends and best practices in PPC and digital marketing.
- Collaborate with the marketing team and other stakeholders to align PPC strategy with overall marketing goals.

**Required Skills and Qualifications**:

- Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
- Proven experience (X years) in managing PPC campaigns, with a strong understanding of Google Ads and Bing Ads platforms.
- Solid understanding of keyword research, campaign management, and optimization techniques.
- Experience with Google Analytics or similar web analytics tools to analyze campaign performance and make data-driven decisions.
- Strong analytical skills and ability to interpret data and trends, and provide insights and recommendations.
- Excellent communication and presentation skills, with the ability to effectively communicate PPC performance to stakeholders.

**Preferred Qualifications**:

- Google Ads certification and/or Bing Ads accreditation.
- Experience with other PPC platforms such as Facebook Ads, LinkedIn Ads, etc.
- Knowledge of SEO, SEM, and digital marketing strategies.
- Experience in managing PPC campaigns for e-commerce, B2B, or SaaS companies.

Pay: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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