Digital Marketing Executive

2 days ago

Harsul Aurangabad Maharashtra, India Nimai Institute of Medical Sciences Pvt Ltd Full time

**Key Responsibilities:1. Competitive & Market Analysis**
- Research and analyze competing hospitals and clinics' digital presence, services, and campaigns.
- Identify trends and opportunities to enhance brand visibility and positioning.

**2. Google Ads (Healthcare Campaigns)**
- Create and manage targeted Google Ads campaigns to promote services like OPD consultations, health checkups, and specialty clinics.
- Track campaign KPIs (clicks, conversions, cost per lead) and implement strategies to improve ROI.

**3. Facebook & Instagram Ads (Meta Ads)**
- Design and run paid campaigns to promote events (e.g., health camps), services (e.g., maternity packages), and success stories.
- Set up targeted demographics, remarketing campaigns, and engagement campaigns for patient outreach.

**4. Search Engine Optimization (SEO)**
- Optimize hospital website for search engines with proper meta tags, structured content, and local SEO best practices (Google My Business, local citations).
- Work with content teams to create SEO-friendly blogs and service pages (e.g., cardiology, pediatrics).

**5. Website & Content Management**
- Regularly update website content, ensuring accurate and engaging information on doctors, services, testimonials, and facilities.
- Collaborate with healthcare professionals to develop informative and compliant content.

**6. Online Reputation & Review Management**
- Monitor and respond to patient reviews on Google, Practo, JustDial, and other platforms.
- Coordinate with the patient relations team to address feedback constructively.

**7. Analytics & Reporting**
- Use Google Analytics, Google Search Console, and Meta Insights to track digital performance.
- Prepare and present monthly reports on website traffic, ad performance, leads, and ROI.

Pay: ₹15,000.00 - ₹35,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Application Question(s):

- How many years of experience do you have in digital marketing?
- Do you have experience working in the healthcare or hospital industry?
- What is your highest educational qualification?
- Have you completed any certifications in digital marketing?
- What is your current monthly or annual CTC (Cost to Company)?
- What is your expected monthly or annual salary?
- What is your current notice period?

Work Location: In person

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