Digital Marketing Executive

2 days ago

Harsul Aurangabad Maharashtra, India Nimai Institute of Medical Sciences Pvt Ltd Full time

**Job Title**:
Google Ads, PPC, GMB & SEO Expert

**Job Summary**:
**Key Responsibilities**:
**1. Google Ads & PPC**:
Plan, create, and optimize Google Ads campaigns (Search, Display, Video, Remarketing, Shopping).

Monitor ROI, CPC, CTR, and conversion rates.

Conduct keyword research and competitor analysis.

Optimize ad copy, bidding strategies, and landing pages.

**2. SEO (Search Engine Optimization)**:
Perform comprehensive site audits and implement on-page SEO (meta tags, schema, content optimization).

Build authority with effective link-building strategies (off-page SEO).

Monitor rankings, traffic, and keyword performance using SEO tools (Ahrefs, SEMrush, Google Analytics, Search Console).

Stay updated with Google algorithm changes.

Research and write SEO-friendly blog posts to improve keyword rankings and brand authority.

Post and engage in relevant forums, Q&A sites (Quora, Reddit, niche communities) to build credibility and generate referral traffic.

Collaborate with content writers/designers to ensure blog posts align with PPC & SEO campaigns.

Track blog performance (traffic, engagement, leads) and optimize accordingly.

**3.** **Google My Business (GMB)**:
Optimize GMB listing for local SEO & visibility.

Manage reviews, Q&A, and business updates.

Increase local ranking in Google Maps & local pack.

**4. Analytics & Reporting**:
Provide weekly/monthly reports on performance metrics (CTR, ROI, leads, keyword rankings).

Suggest growth strategies backed by data.

**Key Skills & Requirements**:
Proven experience in managing Google Ads/PPC campaigns with measurable ROI.

Strong knowledge of SEO (On-page, Off-page, Technical SEO).

Hands-on experience with Google My Business optimization.

Proficiency in tools: Google Analytics, Google Ads Manager, Search Console, Ahrefs, SEMrush, Moz.

Excellent analytical, communication, and problem-solving skills.

Up-to-date with the latest digital marketing trends & Google updates.

Stay updated on Generative AI tools

**Qualifications**:
Bachelor’s degree in Marketing, Business, IT, or a related field (preferred).

Minimum 2-4 years of proven experience in PPC, SEO & GMB optimization.

Pay: ₹15,000.00 - ₹35,000.00 per month

**Benefits**:

- Provident Fund

Application Question(s):

- How many years of experience do you have in digital marketing?
- Do you have experience working in the healthcare or hospital industry?
- What is your highest educational qualification?
- Have you completed any certifications in digital marketing?
- What is your current monthly or annual CTC (Cost to Company)?
- What is your expected monthly or annual salary?
- What is your current notice period?

Work Location: In person

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